There’s a big difference between a direct product pitch and what we at our agency refer to as “storytelling.” The former can often be ignored or lost in the constantly rising sea of information, while true storytelling builds a compelling, memorable vignette that has lasting impact with your audience. One note: By using the term […]
Three Tips for Mastering the Art of Storytelling in the Digital Age Read More »
You might initially think that trade shows and social media are opposites. One’s an old-fashioned, feet-on-the-floor physical meet and greet, while the other is all about connecting online. But at second glance, you’re likely to see they both have the common goals of networking, relationship building and creating buzz. Social media can and should be
Bring Your Trade Show Online Read More »
We all know that images – photos, graphics, even animated GIFs – can significantly up the appeal of websites,blogs and other social content. And, many of us approach the use of such images with the mistaken assumption that “if we found it online and there’s no copyright notice, then it’s in the public domain and
Avoiding Online Image Copyright Issues Read More »
Content marketing is a super buzzword these days, but do you absolutely know what it is? And how it’s different from general, garden-variety marketing? For one thing, content marketing should be marketing without the direct sales pitch. According to the Content Marketing Institute, it’s a technique of “creating and distributing valuable, relevant content to attract
Best Practices for Content Marketing Read More »
We are often asked this question here at our agency, particularly by our clients who are budgeting their PR and marketing spend. Should they still be earmarking funds for traditional media? With the rise of social media, aren’t press releases and journalist interviews becoming a thing of the past? Well, yes and no. I
Is Media Relations a Dying Breed? Read More »
Online surveys can be used to achieve many objectives, from engaging audiences and driving website traffic to collecting valuable insights from target audiences – be it customers, prospects or industry peers. And, these days, creating an online survey is a fast and easy process, especially when using popular tools like SurveyMonkey or Kwiksurveys. But do
Three Tips for Creating More Effective Surveys Read More »
Outside of client related activities, I spent a large portion of 2013 dedicated to the creation of our agency’s first intranet. We’ve grown significantly over the last few years and day-to-day tasks – things like sharing files and locating forms – had begun to impact productivity. As our circle grew, it was becoming increasingly more
New Year, Better Organization: Does Your Business Need an Intranet? Read More »
We’re nearing the end of another year, which gets us all thinking about what changes 2014 might bring. While I don’t have a time machine to travel forward, I do have exposure to what’s being talked about in the blogosphere, among industry pundits and professionals, and of course, what shifts are already affecting our clients
Three PR and Marketing Trends for 2014 Read More »
Deadlines are part of life. Here are three steps for surviving them and making them less of a hassle. No matter what level you’ve reached in your career, you are probably always on some type of deadline – from a report or presentation that’s due on the horizon to completing required action items for an
Got Deadline Drama? Read More »
Just recently, I was in the market for a new car – or more specifically, a “new to me” car: a used, slightly older model BMW convertible. I’d been daydreaming about owning one for a while and being my thrifty self, decided a previously owned one was a more cost-efficient option. I went to a
How Well Does Your Agency Listen to You? Read More »
