2017 Tech Gift Guide: Get Your Geek On
Our 2017 tech gift guide and personal favorites of our founder, principal and chief geek, Peter Baron.
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2017
We’re Checking It Twice: 2018 Checklist for Marketers
As marketers are making plans for 2018, here are some of the important programs we think they should consider combining to their core campaign elements to get the most impact on lead generation in the coming year.
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Bring Something New to the Table
If you’re looking to bring something new to the table this Thanksgiving, try one ― or all ― of these recipes from our team members. We know you’ll like them enough to share with your friends and family, too. Enjoy!
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How PR Helps Build Trust
A harsh reality for today’s CMOs is lack of public trust in most brands, and it’s infiltrating into many of their organizations’ marketing channels. Fake news. Digital ad fraud. Brand safety. Data breaches. The list goes on and on. Proven public relations tactics adapted for the digital world can be your biggest ally in winning trust — and achieving credibility — for your products or services.
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The (Unrequited) Love Affair Between PR and Sales
It’s the same old love song popularized by Janet Jackson in 1986: “What have you done for me lately?” Sometimes it feels to those in the PR world that they’re consistently trying to prove value in a monetary, quantitative way. But because they’re in the business of credibility and trust – they are balancing two things that cannot be directly measured with a solid line to sales growth. Or can they?
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10 Years of Venture Atlanta. What a Ride!
With a decade of Venture Atlanta behind us, we reflect on another amazing event that took place last week. Venture Atlanta has witnessed so much in the last 10 years including helping secure over $2 billion in funding awarded to date and it’s been thrilling to watch Venture Atlanta grow, tech companies thrive and the Southeast rise in national startup status. Read our summary of some key highlights and observations from the two-day event.
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It’s Here! BIP Capital’s State of the Industry Report
We were so excited to see the results of our client, BIP Capital’s, The State of Startups in the Southeast™ report. This report delivers a comprehensive overview of the venture capital and startup ecosystem in the southeastern United States.
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The B2B Buying Disconnect: What Buyers Trust, and Don’t
Trust is of higher importance for your brand than ever before. It has become increasingly difficult to answer the question, “who can you trust?” We share three sources of information that still hold a strong sway over buyers.
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Merging High Tech with High Touch
A recent McKinsey study suggests that 45 percent of knowledge work activity can be automated – a startling statistic for those of us with knowledge-based careers. How can marketers stay ahead of the automation trend? Here are four ways you can leverage your human strengths to get better results for yourself and your organization.
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What B2B Can Learn from B2C
B2B marketers must adapt to the changing ways their target customers interact in the online world. To help, we offer B2B PR pros three best practices from their B2C counterparts that reflect the changing ways businesses make their purchasing decisions.
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