Sales development representatives (SDRs) face challenges every day to connect with prospects and convince them to take some type of action. Actions can include viewing a product demonstration, scheduling a future conversation or agreeing to subscribe to an email newsletter. Measured by generating meaningful interactions and moving prospects through the buying cycle to create sales […]
Overcoming Sales Obstacles Read More »
Earlier this year, Salesforce released its 2015 State of Marketing Report that delivers marketing insights from over 5,000 global marketers. The comprehensive report is a powerhouse of information that looks at areas of increased spending, rising trends, as well as the challenges facing today’s businesses. Key among the takeaways is that 84 percent of marketers
Salesforce’s State of Marketing Report Delivers Key Insights, Recommendations for 2015 Read More »
Since the beginning of the year, we’ve conducted a number of competitive social media audits for clients, and the single, most-asked question in our strategy presentations has been: What About Google+? That seems to be the million-dollar (make that billion-dollar) question. Almost since its launch in 2011, there has been a steady stream of Google+
…And What About Google+ Read More »
Today, we’re featuring a guest blog from Kathy Berardi of Red Clip Video, a strategic multi-media services partner to Carabiner. If you’re focused on incorporating video into your marketing plans this year but are finding it difficult to get started, Kathy offers a “TIP” for kick-starting the process: 1. Talk: Consider the wealth of knowledge you could gain by simply
A “TIP” for Keeping Your Video Resolutions in 2015 Read More »
In my earlier blog post, “Warming Up for 2015,” I talked about focusing on what you do best and leveraging resources to help you succeed in the B2B marketplace. Many times, our best resources are other colleagues and peers who offer a little different insight into what trends and issues they see shaping the B2B
B2B Visions: Fuel Mobile Marketing through the Power of Where Read More »
How does marketing come up with all of those creative campaigns that deliver compelling content that resonates with prospects? Do marketing professionals develop these ideas by themselves or in groups made up of other marketers? I hope that’s not the case because if it is, then it’s likely that these campaigns fall short of engaging
Sales-Driven Marketing Read More »
No matter the type of business, there is a universal need for customer loyalty. Most sources, in fact, estimate that it costs between four and ten times more to acquire a new customer than to maintain an existing one. But how do we maintain those long-term, enthusiastic customers? You know, the type that may also
Creating and Enhancing Customer Loyalty in 2015 Read More »
