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Landing Page Optimization Tips

8 Tips for B2B Landing Page Optimization for Greater Conversions

Business Strategy & Insight /

In the vast landscape of digital marketing, landing pages are the gateways to conversion, pivotal touchpoints where potential customers make the leap from merely curious visitors to prospects. However, driving conversions requires highly effective landing pages, especially when there is so much marketplace noise. While 10% is considered a “good” landing page conversion rate, the average […]

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Power Of Habit

Power Of Habit: Why Getting Into The Prospect’s Mind Is Key to Marketing Success

PR & Marketing /

Among the myriad factors influencing purchases, habits stand out as a key driver. By habits, we mean the ingrained behaviors that shape how prospects interact with products and brands.  In the B2B realm especially, decision-makers often rely on habitual patterns when evaluating solutions, engaging with vendors, and making buying decisions. Understanding, anticipating, and supporting these

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Mental Health

Prioritizing Mental Health In The Workplace

Business Strategy & Insight /

For many individuals, workplaces can be a significant contributor to stress and anxiety, with long hours, tight deadlines, and high-pressure environments taking a toll on their well-being. In fact, 81 percent of workers report that workplace stress affects their mental health, with 73 percent also saying that it negatively impacts their relationships with family, friends,

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