Marketers are flooded with dashboards, reports, and performance summaries, but many don’t know how to turn such analytics into meaningful action. For instance, a 2025 survey of over 2,400 marketing and sales professionals found almost 90% work with data weekly, yet two-thirds feel anxious about using it — and 30% actively avoid data tasks entirely, […]
How To Make Marketing Analytics Actually Actionable Read More »
For many B2B marketers, summer months bring a natural slowdown. With clients on vacation, fewer product launches, and longer sales cycles, it can feel like everything is on pause. But that doesn’t mean your marketing efforts should stall too. In fact, this quieter time is your opportunity to tackle the marketing housekeeping tasks that often
Summer Slowdown? 6 Chores B2B Marketers Should Tackle Now Read More »
Every August 15, National Relaxation Day gives us permission to pause, unplug, and recharge. And as B2B marketers navigating high-stress environments, we need that downtime. The fast-paced, often frenetic nature of B2B marketing campaign management — juggling multiple meetings, making deadlines, processing analytics, absorbing endless communications, and living up to high expectations — may very well
Take a Breather, B2B Marketers: It’s National Relaxation Day Read More »
At Carabiner, we believe a great work environment includes the occasional tail wag and contented purr. In recognition of International Cat Day on August 8 and International Dog Day on August 26, our team is sharing photos of the pets who bring joy, comfort, and a touch of chaos to their offices. Take a peek
Meet The Pets Behind Our People Read More »
Marketers wear a lot of hats these days—strategist, content creator, social manager, data analyst—and the list goes on. The good news is the right marketing technology (MarTech) tools can help ease this heavy workload, automating repetitive tasks and streamlining others so you can stay focused on delivering results. As a B2B marketing agency, we’ve test-driven
9 MarTech Tools That Make Life Easier for B2B Marketers Read More »
When most people hear the term “media training,” they think of damage control — such as learning how to survive a tough interview during a company PR crisis. But media training is no longer just for executives in hot water. Increasingly, it’s become a vital tool for a range of professionals who find themselves in
Media Training: Not Just For A Crisis Anymore Read More »
In B2B marketing, thought leadership is more than a buzzword—it’s a critical strategy for building trust, having a voice in industry conversations, and positioning your brand as an expert. But in an online world dominated by algorithm-driven platforms and short-form content, marketers need a space for deeper, more meaningful engagement. That’s where Substack comes in.
Is Substack Your Next Thought Leadership Move? Read More »
Trade tariffs don’t usually factor big in marketing strategies — but that may be changing. In recent months, talk of new tariffs and changes to existing ones has flooded the headlines, and implications go beyond the manufacturing floor. From supply chain disruptions to pricing pressures, tariffs can directly and indirectly impact how businesses operate. This
Tariffs Are In The Spotlight — Why B2B Marketers Should Care Read More »
If your job entails B2B content marketing or corporate communications, you’ve likely heard of AP Style (aka Associated Press Style). But do you know why it matters in a professional setting? For many forms of business writing, adherence to the AP Style Guide can elevate your brand’s credibility by ensuring clarity and consistency across all
Why AP Style Matters — Plus, 4 Hard & Fast Rules Read More »
Authenticity is more than a buzzword—it’s a driving force behind customer trust. And one of the most powerful ways to foster authenticity in both B2B and B2C marketing is through user-generated content (UGC). When customers share their experiences, it resonates far more than even the slickest branded content. In fact, 93% of marketers who leverage UGC
How UGC Can Power Digital Marketing Success Read More »
