Think about it—just a few years ago we were in a global pandemic, with remote working and social distancing the new norms for conducting business. Webinars exploded in popularity as companies scrambled to maintain engagement in a world that had suddenly gone virtual by necessity. While this led to some temporary webinar fatigue, it would […]
No, Webinars Aren’t Dead (And How to Make Your Next One Rock) Read More »
If you’re on LinkedIn, you likely receive regular messages requesting a connection from someone you’ve never met. And, once you’ve accepted the connection—whether out of curiosity or kindness—it’s quickly followed by a meeting request or sales pitch. Yeesh. Such requests typically have the opposite effect than the sender intended, making it less likely they’ll establish
6 Tips For Using LinkedIn Messaging To Create Real Connections Read More »
Establishing solid relations with the reporters covering your industry can yield numerous benefits for your brand, from greater visibility and access to new audiences to accurate communications during a crisis. But be aware that forging such coveted relationships requires consistent, long-term effort. For one, just consider how many others are vying for a reporter’s attention.
Journalists as BFFs? 5 Ways To Make Yourself An Ally Read More »
PR Week recently ran an interesting piece about how TD Bank and its agency partner has created a dog ATM. Yes! In this case, the ATM stands for “automated treat machine” and is part of the bank’s ongoing initiative to welcome dogs (and by extension, their owners) by offering water bowls and biscuits. While this
Is Marketing Going To The Dogs? Read More »
Writing about complex topics can be hard. But even when the subject matter is exceptionally abstract or complicated (hello, blockchain and cryptocurrency), the goal should be to make your writing as accessible and engaging as possible. After all, why write it if the reader deems it too difficult (or boring) and bails? We’re offering six
How To Make Complex Topics More Readable Read More »
As the days lengthen and grow warmer, flowers bloom, and summer vacation plans take shape, we find ourselves halfway through the calendar year. For marketers, this mid-year point also offers a prime opportunity to step back, reflect, and reassess the plans you set in January. Are you on target, ahead of schedule, or has that
It’s June: Time To Reassess Your 2024 Marketing Goals Read More »
The use of Generative AI in content creation is becoming prevalent—which makes sense as it’s an undeniably powerful tool for developing text, images, and even video, supercharging both creativity and productivity. For marketers in particular, GenAI can help to efficiently produce copy, blog posts, social content, and more. By some estimates, GenAI is already being
Crafting a Usage Policy for GenAI Content Creation Read More »
In the vast landscape of digital marketing, landing pages are the gateways to conversion, pivotal touchpoints where potential customers make the leap from merely curious visitors to prospects. However, driving conversions requires highly effective landing pages, especially when there is so much marketplace noise. While 10% is considered a “good” landing page conversion rate, the average
8 Tips for B2B Landing Page Optimization for Greater Conversions Read More »
Among the myriad factors influencing purchases, habits stand out as a key driver. By habits, we mean the ingrained behaviors that shape how prospects interact with products and brands. In the B2B realm especially, decision-makers often rely on habitual patterns when evaluating solutions, engaging with vendors, and making buying decisions. Understanding, anticipating, and supporting these
Power Of Habit: Why Getting Into The Prospect’s Mind Is Key to Marketing Success Read More »
For many individuals, workplaces can be a significant contributor to stress and anxiety, with long hours, tight deadlines, and high-pressure environments taking a toll on their well-being. In fact, 81 percent of workers report that workplace stress affects their mental health, with 73 percent also saying that it negatively impacts their relationships with family, friends,
Prioritizing Mental Health In The Workplace Read More »
