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Thought Leadership

Power Of Habit

Power Of Habit: Why Getting Into The Prospect’s Mind Is Key to Marketing Success

PR & Marketing /

Among the myriad factors influencing purchases, habits stand out as a key driver. By habits, we mean the ingrained behaviors that shape how prospects interact with products and brands.  In the B2B realm especially, decision-makers often rely on habitual patterns when evaluating solutions, engaging with vendors, and making buying decisions. Understanding, anticipating, and supporting these […]

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Omnichannel Marketing

6 Best Practices for Mastering Omnichannel Marketing

Business Strategy & Insight /

Desktops, tablets, and smartphones, oh my… In our fast-paced digital landscape, customers are interacting with brands across multiple channels, creating a need for seamless customer experiences across various devices and touchpoints to drive engagement and loyalty. In fact, businesses with strong omnichannel customer engagement strategies retain on average 89% of their customers, compared to just

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Integrity in Marketing

Why Integrity In Marketing Is So Important Right Now

PR & Marketing /

There is little denying the use of artificial intelligence will only proliferate as it continues to reshape the way we work, communicate, and create. Already, it has given rise to breakthroughs in healthcare, finance, manufacturing, entertainment, and more, requiring humans to adapt to a future where collaboration with intelligent machines is not just a necessity

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Personalized Marketing image

How to Build Stronger Relationships with B2B Prospects

PR & Marketing /

According to research firm Forrester, over the past three years, the total number of interactions that buyers require in order to make purchase decisions has increased by 59 percent. This alone suggests a growing complexity in the ways marketers must reach prospects. Among this complexity is the eventual shift from one-to-many marketing tactics to more

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