If your B2B social posts aren’t getting the likes or comments they used to, you’re not alone. Many brands are noticing the same slowdown — and wondering what changed. Truth is, you probably didn’t do anything wrong. Organic social hasn’t disappeared, but it has evolved. Recent benchmarking shows LinkedIn’s organic reach is down roughly 65% […]
Not Getting The Social Love Anymore? Here’s Why … Read More »
In today’s world, a Facebook post or TikTok clip can spark headlines, controversy, outrage, or even legal action. Recent events remind us that emotions run high, opinions spread fast, and the line between personal and professional lives on social is thinner than ever. Studies show that as of 2024, 80% of organizations had social media
When Social Posts Go Viral: Is Your B2B Prepared? Read More »
Authenticity is more than a buzzword—it’s a driving force behind customer trust. And one of the most powerful ways to foster authenticity in both B2B and B2C marketing is through user-generated content (UGC). When customers share their experiences, it resonates far more than even the slickest branded content. In fact, 93% of marketers who leverage UGC
How UGC Can Power Digital Marketing Success Read More »
Just as it’s become part of our everyday lives, social media is completely reshaping public relations. Platforms like LinkedIn, Facebook, X, and Instagram have revolutionized how brands communicate, engage with their audiences, and manage their reputations. In fact, 33% of PR professionals say they are now using social media tools daily, and another 17% use
New Rules Of Engagement: How Social Has Transformed PR Read More »
Let’s be honest—coming up with new and engaging social content can be a bit of a grind. While we know that social channels are an effective way to connect with customers and prospects, it can be time-consuming and even downright challenging to consistently come up with posts that resonate and support your business objectives. This
8 Great Ideas For Fresh Social Content Read More »
If you’re on LinkedIn, you likely receive regular messages requesting a connection from someone you’ve never met. And, once you’ve accepted the connection—whether out of curiosity or kindness—it’s quickly followed by a meeting request or sales pitch. Yeesh. Such requests typically have the opposite effect than the sender intended, making it less likely they’ll establish
6 Tips For Using LinkedIn Messaging To Create Real Connections Read More »
In our digital age where every brand’s move is scrutinized under the social media microscope, encountering critics and hecklers is an inevitable part of things. Yet, over half of brands say they do not have an effective strategy in place to deal with comments on their social pages. The adage “Don’t feed the trolls” serves
Online Critics and Hecklers: 5 Ways To Handle With Diplomacy Read More »
While Instagram is a perennially obvious choice for consumer-focused companies and influencers, B2Bs may be wondering whether the social channel holds any marketing benefit for them too. The answer is a resounding yes. Increasingly, in fact, B2Bs need to be on Instagram. Why? The reason is simple: your audience is there. While LinkedIn remains the
Should Your B2B Be On Instagram? Read More »
