Let’s be honest—coming up with new and engaging social content can be a bit of a grind. While we know that social channels are an effective way to connect with customers and prospects, it can be time-consuming and even downright challenging to consistently come up with posts that resonate and support your business objectives. This […]
8 Great Ideas For Fresh Social Content Read More »
If you’re on LinkedIn, you likely receive regular messages requesting a connection from someone you’ve never met. And, once you’ve accepted the connection—whether out of curiosity or kindness—it’s quickly followed by a meeting request or sales pitch. Yeesh. Such requests typically have the opposite effect than the sender intended, making it less likely they’ll establish
6 Tips For Using LinkedIn Messaging To Create Real Connections Read More »
In our digital age where every brand’s move is scrutinized under the social media microscope, encountering critics and hecklers is an inevitable part of things. Yet, over half of brands say they do not have an effective strategy in place to deal with comments on their social pages. The adage “Don’t feed the trolls” serves
Online Critics and Hecklers: 5 Ways To Handle With Diplomacy Read More »
While Instagram is a perennially obvious choice for consumer-focused companies and influencers, B2Bs may be wondering whether the social channel holds any marketing benefit for them too. The answer is a resounding yes. Increasingly, in fact, B2Bs need to be on Instagram. Why? The reason is simple: your audience is there. While LinkedIn remains the
Should Your B2B Be On Instagram? Read More »
