Marketing Strategy

Q&A with Account Director Andy Hagedon

Carabiner Team Spotlight: Account Director Andy Hagedon

Hi, Andy! What can you tell us about yourself, career-wise? I’ve had a diversified career path as over the last 30-plus years I’ve done outside sales, commercial photography, co-founded a food/tech company (recently acquired by ButcherBox), and managed several successful runs in agency PR and marketing, where I am now. The work I enjoy most […]

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6 Ways to Garner Greater Attention for Your Next Press Release

We’ve touted before the benefits of press release dissemination. Not too long ago, releases were considered a thing of the past, jilted in favor of social media and digital marketing. However, releases have experienced a resurgence in recent years due to the perceived credibility they offer compared to digital claims in an increasingly cynical world.

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