Podcasting has been around for more than a decade, but it just hasn’t caught the same explosive fire as Facebook or Twitter. However, the podcast’s time may have finally come. If your B2B brand has been ignoring the podcast as a viable content marketing tool, it might be time to reconsider.
Don’t Pooh-Pooh Podcasts Just Yet Read More »
Since the first of the year, I’ve been fortunate to be part of teams launching several new B2B brands. While our clients were familiar with the need to optimize their new websites for search, they were surprised to learn that SEO was equally important within their social media channels. For new brands entering an already competitive marketplace, SEO is vitally important.
Social Media and SEO Go Together Like Peas and Carrots Read More »
Since the beginning of the year, we’ve conducted a number of competitive social media audits for clients, and the single, most-asked question in our strategy presentations has been: What About Google+? That seems to be the million-dollar (make that billion-dollar) question. Almost since its launch in 2011, there has been a steady stream of Google+
…And What About Google+ Read More »
As social networks have become more entrenched in business-to-business (B2B) communications and have garnered more widespread acceptance as viable marketing channels, has your company developed a solid plan around social media for 2015? There are nuances associated with establishing a social media presence, utilizing it correctly, and leveraging it for the needs and goals of
This Year B2B Buyers Increasingly Relied on Social Media. So What’s Your Plan for 2015? Read More »
As B2B companies continue to look for ways to stay relevant and top of mind amid the sea of information and content being generated daily, more and more are taking a page from their consumer-focused counterparts and turning to memes to help drive marketing and PR effectiveness. In its simplest form, a meme is a
This Ain’t Your Mama’s Meme: How B2B Marketers Can Successfully Tap into this Trend Read More »
There was a time when companies weren’t the least bit interested to hear what consumers had to say about their products. Well, times have changed. Don’t get me wrong, there are still those companies who will remain nameless (although you know who you are) that could care less about what we think―even though they should.
Social Media’s Role in Product Design and Development Read More »
So what were you doing in 2004? While we were collectively recovering from Janet Jackson’s “wardrobe malfunction” during the Super Bowl half-time show and dealing with severe withdrawal because our favorite TV show “Friends” ended, Facebook was busy launching what many consider to be the lynchpin behind the social media revolution. Sure, other social media
Social Media’s 10-Year Snapshot: High School Connections, Commerce and…Cat Videos Read More »
Cue the birthday party horns. Let the balloons fly. Light the candles on the cake. Carabiner Communications is celebrating its 10-year anniversary. To commemorate this significant milestone, we’ve released a new infographic that takes a nostalgic roadtrip back in time to look at the top B2B marketing and PR trends that have shaped how corporate
Infographic: Celebrate a Decade of B2B Marketing and PR Evolution Read More »
