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Healthcare IT

Improving Healthcare Outcomes and Lowering Costs Via Remote Patient Monitoring

Business Strategy & Insight /

The COVID-19 pandemic made especially clear the need for telehealth services that can be used to care for people outside of traditional healthcare settings, such as hospitals and physician offices. A cousin of telehealth, remote patient monitoring (RPM) is particularly useful in the daily management of chronic diseases such as hypertension, COPD, diabetes, obesity, and […]

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4 Things to Know About the Niche World of Medical Device Marketing

Business Strategy & Insight, PR & Marketing, Startups /

When marketing medtech solutions – and medical devices in particular – it’s important to consider key factors that can be more of a challenge than marketing other types of technology products and services. Read to find out the four things you need to know about the niche world of medical device marketing.

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