Digital Marketing

SEO Rankings

Climb The Search Rankings Through Effective SEO

Search Engine Optimization (SEO) is an important tool for businesses to improve their website visibility, enhance credibility, and reach new customers. As more buyers rely on search engines (Google is of course the big kahuna) to conduct their research and find solutions, brands have realized that having a strong presence in search engine results is

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AI Impacts on Marketing

How AI Impacts Marketing Content Creation

Unless you’ve been living under a rock these past months, it’s likely you’ve heard about the breakthrough advancements in artificial intelligence (AI). As this emerging technology continues to rapidly gain mainstream traction, so will its impact on the way we do all manners of business, including marketing.  While benefits are clear, such as greater efficiency

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Inform Your Buyer Personas

Inform Your Marketing Programs With Buyer Personas

A buyer persona is a representation of your ideal customer based on market research and gathered data on existing customers. When done properly, it can help your B2B to better understand its audience—including its needs, motivations, and buying hesitancies.  Knowing these factors helps marketers to create tailored and more compelling marketing content and campaigns. In

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High Bounce Rate Got You Down? (And What to Do About It)

A bounce rate sounds like a happy thing, and a high bounce rate should be even more fun, like a kid jumping on a trampoline or riding one of those sit-and-bounce balls, right? Not so much. Unfortunately, high bounce rates are serious business for marketers. Google simply defines a bounce rate as a single-page session

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