“Help, I’ve been newsjacked!” Likely, you won’t ever make that cry on a darkened street corner since newsjacking isn’t something that’s done to you; instead, it’s a proven strategy that brands can use to more effectively gain media coverage. While “newsjacking” is a current buzzword, it’s been around for a while. Coined by marketing strategist […]
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In today’s competitive business landscape, companies are constantly seeking ways to stand out from the pack and establish themselves as industry thought leaders. One invaluable yet often-underutilized resource is a company’s subject matter experts (SMEs). Such individuals possess deep knowledge and expertise in their respective areas, making them invaluable assets for marketers. But do you
How SMEs Can Be The Marketer’s Best Friend Read More »
Those of us in marketing understand that two things move quickly: technology advancements and changes in customer expectations. These two aspects inform what we believe will be 2024’s hottest trends in marketing technology—things sure to be topics of discussion in the coming months. For actual implementation, it’s important, of course, to consider how these trends
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As Artificial Intelligence technologies continue to be introduced into the mainstream, knowing how and when to use them is a hot topic, especially among PR and marketing professionals. For all of its speed and efficiency, generative AI’s use in content development brings with it multiple ethical considerations: Is such content imparting unique value or simply
PRSA Releases New Guidance on AI Read More »
How many times have marketers been given the advice to “be authentic”? Authenticity is a buzzword that seems to pop up in every strategy meeting or branding discussion. In fact, we’re constantly being told that authenticity is crucial, but what exactly does it mean, and why is it so important in our marketing efforts? It
From Hype to Heart: Mastering Authenticity In Marketing Read More »
To be competitive, companies of all sizes invest in external public relations to build brand reputation, establish thought leadership, and engage with potential customers. However, the importance of internal PR initiatives is often overlooked. The reality is that internal PR should be a component of any company foundation, as it plays a key role in
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With the holiday season approaching, our Carabiner team is taking a moment to reflect on what they’re thankful for and what truly matters. We also want to tell you how much we appreciate YOU—our clients and agency friends. Wishing you the best holiday season!
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Last week, Carabiner CEO Peter Baron and I were given a glimpse into the future of building technology at the 2023 AEC Shadow Summit in Atlanta—hosted by Shadow Partners and its founder KP Reddy. During the two-day event, we participated in more than 15 informative sessions and met with dozens of thought leaders in the
AEC Shadow Summit: Advancing the Science of Building Technology Read More »
It’s nearly Halloween, so we’re setting the stage for some major chills in the form of marketing and PR nightmares. Warning: They could happen to you if you’re not properly prepared (cue the lightning flashes and creepy Vincent Price laugh). Seriously, there are many marketing and PR ghost stories to tell—some based on our own
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Desktops, tablets, and smartphones, oh my… In our fast-paced digital landscape, customers are interacting with brands across multiple channels, creating a need for seamless customer experiences across various devices and touchpoints to drive engagement and loyalty. In fact, businesses with strong omnichannel customer engagement strategies retain on average 89% of their customers, compared to just
6 Best Practices for Mastering Omnichannel Marketing Read More »
