The use of Generative AI in content creation is becoming prevalent—which makes sense as it’s an undeniably powerful tool for developing text, images, and even video, supercharging both creativity and productivity. For marketers in particular, GenAI can help to efficiently produce copy, blog posts, social content, and more. By some estimates, GenAI is already being […]
Crafting a Usage Policy for GenAI Content Creation Read More »
In the vast landscape of digital marketing, landing pages are the gateways to conversion, pivotal touchpoints where potential customers make the leap from merely curious visitors to prospects. However, driving conversions requires highly effective landing pages, especially when there is so much marketplace noise. While 10% is considered a “good” landing page conversion rate, the average
8 Tips for B2B Landing Page Optimization for Greater Conversions Read More »
Among the myriad factors influencing purchases, habits stand out as a key driver. By habits, we mean the ingrained behaviors that shape how prospects interact with products and brands. In the B2B realm especially, decision-makers often rely on habitual patterns when evaluating solutions, engaging with vendors, and making buying decisions. Understanding, anticipating, and supporting these
Power Of Habit: Why Getting Into The Prospect’s Mind Is Key to Marketing Success Read More »
A sonic identity is a brand’s secret weapon, one that more and more brands should consider implementing. Suzanne Moccia, VP at Carabiner, sat down with Michael Boumendil, the world’s foremost expert on sonic branding and founder and CEO of Sixième Son. Combining his talents as a musician, composer, and brand strategist, Michael guides clients in
Client Spotlight: Sonic Identity Experts Sixième Son Read More »
In our digital age, content marketing has become a core part of any successful business strategy. In fact, 50% of marketers say they intend to increase their investment in it in 2024. But with the vast amount of information available online, consumers are also more discerning than ever. The following are three things to do
3 Must-Dos for Successful Content Marketing Read More »
March means more than the start of spring and college basketball—it is also Women’s History Month. On a personal level, this period dedicated to honoring women making a mark also gives us an opportunity to recognize our own agency’s accomplished women leaders. Founded in 2004 by Peter Baron, Carabiner Communications has evolved to become one
Celebrating Women’s History Month And Our Agency’s Leaders Read More »
According to the Urban Institute, the number of Americans 65 and older will more than double to reach 80 million by 2040. At the same time, the number of adults 85 and older—those most likely to need personal assistance—will nearly quadruple. As our population ages, the desire to maintain independence and dignity, especially in one’s
As Our Population Grows Older, So Does Demand For AgeTech Read More »
April 11 marks the 2nd annual EDDIE Awards, an event hosted by Synergies Work that recognizes and celebrates entrepreneurs with disabilities from across the nation. This is why we thought this would be a great time to talk to Synergies Work CEO and Founder Aarti Sahgal about the nonprofit, its important work, and its mission
Q&A With Aarti Sahgal Of Synergies Work Read More »
Late last year we passed the four-year mark since the arrival of COVID-19, a sober event that reshaped our world in unprecedented ways, including in the field of marketing. While some aspects of marketing programs underwent a permanent transformation during that time, others have since reverted to their near pre-pandemic forms. Let’s take a quick
Marketing In A Post-Pandemic World Read More »
“Help, I’ve been newsjacked!” Likely, you won’t ever make that cry on a darkened street corner since newsjacking isn’t something that’s done to you; instead, it’s a proven strategy that brands can use to more effectively gain media coverage. While “newsjacking” is a current buzzword, it’s been around for a while. Coined by marketing strategist
Newsjack Your Way To Media Coverage Read More »
