If your job entails B2B content marketing or corporate communications, you’ve likely heard of AP Style (aka Associated Press Style). But do you know why it matters in a professional setting? For many forms of business writing, adherence to the AP Style Guide can elevate your brand’s credibility by ensuring clarity and consistency across all […]
Why AP Style Matters — Plus, 4 Hard & Fast Rules Read More »
In B2B marketing, the effectiveness of your content strategy often hinges on how well you tailor your messaging to the different stages of the buy cycle. Each stage also calls for specific content types to address the needs and questions of prospects. In other words, considering that the average B2B buyer consumes 13 pieces of
How To Develop Content For Each Stage Of The Buy Cycle Read More »
Writing about complex topics can be hard. But even when the subject matter is exceptionally abstract or complicated (hello, blockchain and cryptocurrency), the goal should be to make your writing as accessible and engaging as possible. After all, why write it if the reader deems it too difficult (or boring) and bails? We’re offering six
How To Make Complex Topics More Readable Read More »
Our basement recently flooded, leaving quite a mess and lots of household items ruined. We had some tossing out to do—so much so that I realized we needed one of those DIY dumpsters that a business brings to your home and leaves for you to fill, and then returns to haul it away. I knew
How a Dumpster Truck Got Me Thinking About Website Effectiveness Read More »
These days, we know that content is essential for building your business. But what kind of content should you create? Infographics or web-based video? Case studies or white papers? Which work best?
Three Golden Rules for Effective Content Marketing Read More »
How does marketing come up with all of those creative campaigns that deliver compelling content that resonates with prospects? Do marketing professionals develop these ideas by themselves or in groups made up of other marketers? I hope that’s not the case because if it is, then it’s likely that these campaigns fall short of engaging
Sales-Driven Marketing Read More »
