Content Archives - Carabiner Communications

Turn Tech Talk Into Trust: 4 Ways To Market Technical Solutions

Business Strategy & Insight / The Connector

B2B tech buyers are some of the most informed audiences you’ll encounter—yet they’re also often overwhelmed. Between the technical jargon, dense product specs, and similar-sounding competitors, even the most innovative solutions can get lost in the noise. That’s why marketing complex tech solutions requires more than just listing features; it takes a deliberate blend of […]

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Why AP Style Matters — Plus, 4 Hard & Fast Rules

Business Strategy & Insight / The Connector

If your job entails B2B content marketing or corporate communications, you’ve likely heard of AP Style (aka Associated Press Style). But do you know why it matters in a professional setting? For many forms of business writing, adherence to the AP Style Guide can elevate your brand’s credibility by ensuring clarity and consistency across all

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How To Develop Content For Each Stage Of The Buy Cycle

Business Strategy & Insight / The Connector

In B2B marketing, the effectiveness of your content strategy often hinges on how well you tailor your messaging to the different stages of the buy cycle. Each stage also calls for specific content types to address the needs and questions of prospects. In other words, considering that the average B2B buyer consumes 13 pieces of

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How To Make Complex Topics More Readable

Business Strategy & Insight / The Connector

Writing about complex topics can be hard. But even when the subject matter is exceptionally abstract or complicated (hello, blockchain and cryptocurrency), the goal should be to make your writing as accessible and engaging as possible. After all, why write it if the reader deems it too difficult (or boring) and bails? We’re offering six

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How a Dumpster Truck Got Me Thinking About Website Effectiveness

Business Strategy & Insight / Sara Wakefield

Our basement recently flooded, leaving quite a mess and lots of household items ruined. We had some tossing out to do—so much so that I realized we needed one of those DIY dumpsters that a business brings to your home and leaves for you to fill, and then returns to haul it away. I knew

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Three Golden Rules for Effective Content Marketing

PR & Marketing / Dana Cogan

These days, we know that content is essential for building your business. But what kind of content should you create? Infographics or web-based video? Case studies or white papers? Which work best?

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Sales-Driven Marketing

PR & Marketing / Bret Rachlin

How does marketing come up with all of those creative campaigns that deliver compelling content that resonates with prospects? Do marketing professionals develop these ideas by themselves or in groups made up of other marketers? I hope that’s not the case because if it is, then it’s likely that these campaigns fall short of engaging

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Content

Turn Tech Talk Into Trust: 4 Ways To Market Technical Solutions

Why AP Style Matters — Plus, 4 Hard & Fast Rules

How To Develop Content For Each Stage Of The Buy Cycle

How To Make Complex Topics More Readable

How a Dumpster Truck Got Me Thinking About Website Effectiveness

Three Golden Rules for Effective Content Marketing

Sales-Driven Marketing

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