With its ability to tell stories and captivate viewers, video has emerged as an extremely effective communication tool. In fact, the highest-ever proportion of marketers (96 percent) say they value video as an important part of their marketing strategy in 2023. Here is just some of what the use of video in marketing can offer: […]
From Views to Customers: Why Video Marketing Is A Game-Changer Read More »
The art of effective communication holds power, and the press release remains a tried-and-true method for disseminating news and capturing attention. In fact, we’ve talked before about the ongoing credibility of press releases in today’s increasingly cynical world. While it’s true that well-crafted press releases can gain media coverage and generate new leads, the reality
Amplify Your Message With These 7 Press Release Best Practices Read More »
By now, you may have heard about the recent launch of InnovATL, a new initiative developed in collaboration with Startup Atlanta, Venture Atlanta, and the Metro ATL Chamber. InnovATL showcases the vibrant innovation ecosystem in Metro Atlanta, highlighting the growing number of tech-focused events taking place around Venture Atlanta, the crown jewel of the region’s startup
InnovATL: Fueling Atlanta’s Innovation Ecosystem Read More »
The modern workplace can be a fast-paced, high-pressure environment, so it’s little wonder that stress can take a toll. For example, as a marketer, you may be wearing multiple hats while trying to hit your KPIs and doing more with less resources and budget. In fact, according to The American Institute of Stress (yes, there
Staying Sane In The Workplace: 5 Steps For Reducing Stress Read More »
Case studies are one of the most powerful tools available to B2B marketers. They provide an opportunity to boost company credibility and trust through third-party endorsements while showing your solutions being used in real-world applications to the customer’s advantage. According to a HubSpot survey, marketers cite case studies as the fifth most popular type of
Making the Case for Case Studies Read More »
While blogging is an important part of any successful online marketing strategy, writing blog posts is a task many marketers dread. The average blog post takes about four hours to write, and because new blog content is required regularly for driving website traffic, it’s also a job that’s never finished as there is always another
6 Ways to Enhance Your Blog Content Read More »
Even the most engaging marketing content can fail to achieve its goals if it isn’t clear about what it wants the audience to do next. For instance, does your content encourage the prospect to watch a video, download a free white paper, or make a phone call to interact with a salesperson? If not, then
How to Create Effective CTAs Read More »
A buyer persona is a representation of your ideal customer based on market research and gathered data on existing customers. When done properly, it can help your B2B to better understand its audience—including its needs, motivations, and buying hesitancies. Knowing these factors helps marketers to create tailored and more compelling marketing content and campaigns. In
Inform Your Marketing Programs With Buyer Personas Read More »
With social media now a firmly established tool in the marketing arsenal, most B2B marketers dedicate a solid amount of time to posting to at least one platform, if not more than one. But do you ever wonder if your social activities are worth all the time and effort? Sure, your audience is on social,
5 Ways to Wake Up Sleepy Social Media Efforts Read More »
When it comes to understanding your market, research is vital. While you may have some pretty solid assumptions about who your target audience is and what they care about, research can confirm it so that you aren’t just going with your gut. Additionally, market research can provide new insights that can help you to build
Should Your Business Be Utilizing Market Research? Read More »
