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Landing Page Optimization Tips

8 Tips for B2B Landing Page Optimization for Greater Conversions

Business Strategy & Insight /

In the vast landscape of digital marketing, landing pages are the gateways to conversion, pivotal touchpoints where potential customers make the leap from merely curious visitors to prospects. However, driving conversions requires highly effective landing pages, especially when there is so much marketplace noise. While 10% is considered a “good” landing page conversion rate, the average […]

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Power Of Habit

Power Of Habit: Why Getting Into The Prospect’s Mind Is Key to Marketing Success

PR & Marketing /

Among the myriad factors influencing purchases, habits stand out as a key driver. By habits, we mean the ingrained behaviors that shape how prospects interact with products and brands.  In the B2B realm especially, decision-makers often rely on habitual patterns when evaluating solutions, engaging with vendors, and making buying decisions. Understanding, anticipating, and supporting these

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Mental Health

Prioritizing Mental Health In The Workplace

Business Strategy & Insight /

For many individuals, workplaces can be a significant contributor to stress and anxiety, with long hours, tight deadlines, and high-pressure environments taking a toll on their well-being. In fact, 81 percent of workers report that workplace stress affects their mental health, with 73 percent also saying that it negatively impacts their relationships with family, friends,

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Online Critics and Hecklers: 5 Ways To Handle With Diplomacy

Online Critics and Hecklers: 5 Ways To Handle With Diplomacy

Business Strategy & Insight /

In our digital age where every brand’s move is scrutinized under the social media microscope, encountering critics and hecklers is an inevitable part of things. Yet, over half of brands say they do not have an effective strategy in place to deal with comments on their social pages.  The adage “Don’t feed the trolls” serves

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Client Spotlight: Sonic Identity Experts Sixième Son

Client Spotlight: Sonic Identity Experts Sixième Son

Client Spotlight /

A sonic identity is a brand’s secret weapon, one that more and more brands should consider implementing. Suzanne Moccia, VP at Carabiner, sat down with Michael Boumendil, the world’s foremost expert on sonic branding and founder and CEO of Sixième Son.   Combining his talents as a musician, composer, and brand strategist, Michael guides clients in

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Women's History Month

Celebrating Women’s History Month And Our Agency’s Leaders

News & Updates /

March means more than the start of spring and college basketball—it is also Women’s History Month. On a personal level, this period dedicated to honoring women making a mark also gives us an opportunity to recognize our own agency’s accomplished women leaders.   Founded in 2004 by Peter Baron, Carabiner Communications has evolved to become one

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As Our Population Grows Older, So Does Demand For AgeTech

As Our Population Grows Older, So Does Demand For AgeTech

Business Strategy & Insight /

According to the Urban Institute, the number of Americans 65 and older will more than double to reach 80 million by 2040. At the same time, the number of adults 85 and older—those most likely to need personal assistance—will nearly quadruple. As our population ages, the desire to maintain independence and dignity, especially in one’s

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