B2B

Sales and Marketing Alignment

Start 2025 Strong With Better Sales And Marketing Alignment

As the new year begins, aligning your sales and marketing teams is just as important as ever. But why is this alignment so hard, since both departments share a common goal of driving revenue? The likely problem is that too often, each operates in silos that lead to misunderstandings, misaligned tactics, and missed opportunities. Sales […]

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Riding Out The Storm: Lessons From Hurricane Helene

Remnants of Hurricane Helene left a grim mark on parts of the Southeast, reaching Western North Carolina on September 26 and delivering historic rainfall, flooding, strong winds, mudslides, and landslides. Carabiner VP Sarah Broberg rode out the storm with her family at their home on Echo Lake in Fairview, North Carolina, just outside of Asheville. 

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Marketing Leadership

Can Your B2B Benefit From Fractional Sales & Marketing Leaders?

Congratulations, your B2B is growing. Although you have the CEO position handled, what your business also needs at this stage is experienced leaders to steer your sales and marketing. However, can you afford the level of talent you need to take things to the next level? Rather than breaking the bank, or settling for a

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Community and AI Innovation Shine At This Year’s Venture Atlanta

Earlier this month, Venture Atlanta, one of the country’s largest and most prestigious investor conferences, celebrated its 17th year with another sold-out event at the High Museum of Art and Atlanta Symphony Hall. With 1,500 attendees and 450 funds from across the nation, this year’s conference continued to set new records and raise the bar

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