We all pretty much understand by now that video is a desirable component of a marketing strategy. Such content is highly engaging, with viewers retaining 95% of a message on video versus 10% when reading text. That’s huge. While companies distribute video via their websites 85% of the time, there’s another rising trend marketers should […]
Is Video the Winning Part of Your Next Business Proposal? Read More »
While influencer marketing has been big in the consumer world for a while, it’s also on the rise in B2B arenas. In either case, influencers are best defined as someone with the ability to impact the buying decision of a target audience. In B2C, influencers are often fashionistas, recording artists, celebrity chefs, and the like—especially
The Continued Rise of B2B Influencer Marketing Read More »
There is a common misconception about what media relations is and what it entails. While social posts, news releases, and blog posts are sources of news, media relations is the process of communicating such news directly to a journalist, in the form of a pitch. Media relations is handled by a company’s communications officer or
5 Things B2Bs Must Know for Better Media Relations Read More »
A bounce rate sounds like a happy thing, and a high bounce rate should be even more fun, like a kid jumping on a trampoline or riding one of those sit-and-bounce balls, right? Not so much. Unfortunately, high bounce rates are serious business for marketers. Google simply defines a bounce rate as a single-page session
High Bounce Rate Got You Down? (And What to Do About It) Read More »
While activity on some social platforms has reached a saturation point, podcasting continues to be on the rise. In 2021, there were 850,000 active podcasts, a 20-percent-plus growth over the previous year. Nearly 60 percent of people in the United States listen to podcasts, with 28 percent listening on a weekly basis. There are podcasts
Hear Us Out: 7 Tips for Starting Your Own Podcast Read More »
I recently attended the Technology Association of Georgia (TAG) Digital Health Leadership Summit, which brought together experts to address some of the current challenges and opportunities for digitally transforming healthcare. One striking theme that came up repeatedly during the event and across all industry segments, from healthcare providers to pharmacies to long-term care facilities, was
The Role of Digital Automation in Reducing Demands on Healthcare Staff Read More »
In my line of work, I talk to a lot of potential clients about their marketing goals, and lead and revenue generation are almost always part of the conversation. Even companies that have just come off a successful campaign want to know how they can do things a bit better the next time. But what
4 Reasons Why Your Digital-Marketing Campaign Didn’t Perform Read More »
The metaverse is being talked about everywhere, and it seems as though every Big Tech company wants to put down stakes in it, from Facebook to Microsoft, Google, and Apple. But what is the metaverse, really? An often-used online definition is “the sum of all virtual worlds, augmented reality (AR), and the Internet,” which is
What Is the Metaverse, and Does It Have a Role in Marketing? Read More »
In part one of this post, we introduced the concept of credibility marketing. This is something that is becoming increasingly important as audiences are being overrun by exaggerated digital marketing claims, fake reviews, spam, and other forms of online hype that cut away at a brand’s trustworthiness. When combined with the sheer volume of digital
Why Credibility Marketing Is Right for Right Now (Part 2 of 2) Read More »
Does it cost more to land a new customer or retain an existing one? While statistics show that the cost of customer acquisition can actually be five times higher, 44 percent of companies say they have their greatest focus on landing new business, while only 18 percent indicate their greater focus is on keeping current
4 Ways to Reduce the Heartbreak of Customer Churn Read More »
