Back in the days of yore – you know, the late ‘90s – I was an intern for a corporate bank in Buffalo, New York. It was my job each morning to organize the clips sent to us from Reuters. I’d neatly cut them with scissors to fit on a sheet of paper so I […]
No matter whether you’re trying to get your kids to eat their vegetables or motivate your company’s website visitors to opt into your email newsletter – I can guarantee you’ll achieve more by making it fun. How do you do that? In “fancy schmancy” marketing terms – gamify it. With regard to website engagement, gamification
Gamifying Your Website: Attracting Leads and Keeping Them There Can Be Fun! Read More »
As far back as 2008, online video for marketing was “trending” as becoming an important medium. Five years later, the day has finally come: If you don’t have a video on your website to quickly engage visitors in a personal and informative way, you’re out of date. On the B2C side, it seems there is
B2B Video: It’s Not About Going Viral – It’s About Being Relevant Read More »
By their very nature, infographics – graphic visual representations of information, data or knowledge – make for great content in social media. And, to further the return on investment, savvy marketers can employ both social and traditional PR and marketing tactics to ensure infographic content is consumed by as many relevant targets as possible. Here
Tips for Increasing the Value of Marketing Infographics Read More »
Carabiner’s Director of New Media, Kathy Cabrera, interviews Marva Bailer of IBM’s NA Smarter Planet Industry Leader Software Group (on Twitter @marvabailer) on why social media is a key marketing tactic for staying competitive for today’s CMOs. I recently served on a social media panel at an Executive Sales & Marketing Association meeting with Marva
Social Media – Key Marketing Tactic for Staying Competitive Read More »
One of the most powerful ways I use social media in my personal life is to stay engaged with my nieces and nephews by following the updates and snapshots of them that my siblings post to Facebook, Instagram and the like. In between the more occasion-driven communications like Christmas cards and phone calls on my birthday,
Social Media: The Fundamental B2B Customer Engagement Tool Read More »
Several Carabiners attended this year’s SoCon, the Southeast’s longest-running social media conference. The event included an interactive keynote panel of social media managers and executives spanning various industries, numerous breakout sessions and networking opportunities. Although the event was consumer-centric, we gathered the following key takeaways for B2B business owners: #1: Take your time and prioritize.
SoCon13: Highlights and Key Takeaways for B2B Business Owners Read More »
