Are you embracing a modern marketing approach while your sales team struggles to keep up? It’s important for marketing and sales to align around how they communicate with leads. Consistent communications that help prospects solve their problems will win more often than not. Here’s how to modernize your sales team to support pragmatic marketing efforts.
Modern Marketing Needs Modern Sales Read More »
Marketing automation and CRM solutions provide insightful metrics, however, it’s important for you not to rely solely on these numbers when it comes to your lead generation program. Why it’s critical for you to understand your lead sources well, including both the quantity and quality of leads.
What’s Your Go-To Lead Source? Read More »
Have you ever gone on a hike and lost your way? The best way to avoid getting lost is to have a guide. A guide could be a simple map or it may include a person who’s intimately familiar with the territory. The same is true when you align your marketing and sales teams around a lead management program. If marketing and sales get lost, it becomes quite scary for everyone.
Do You Have a Lead Guide? Read More »
When you dine at restaurants, good servers will converse with you to learn more about your tastes so they can recommend dishes that appeal to you. Unless you are a regular customer, it’s unlikely that they know enough about what you like to provide you with a tailored recommendation. Fortunately, B2B marketing and sales representatives don’t have this problem.
My Name is Marketing, and I’ll Be Your Server Read More »
Sales development representatives (SDRs) face challenges every day to connect with prospects and convince them to take some type of action. Actions can include viewing a product demonstration, scheduling a future conversation or agreeing to subscribe to an email newsletter. Measured by generating meaningful interactions and moving prospects through the buying cycle to create sales
Overcoming Sales Obstacles Read More »
How does marketing come up with all of those creative campaigns that deliver compelling content that resonates with prospects? Do marketing professionals develop these ideas by themselves or in groups made up of other marketers? I hope that’s not the case because if it is, then it’s likely that these campaigns fall short of engaging
Sales-Driven Marketing Read More »
What does Coca-Cola replacing its CMO have to do with B2B marketing? Based on just the headline, you could conclude that this news is irrelevant to B2B marketing. However, B2B companies can learn a great deal from the recent marketing changes at Coke. Coke’s most recent CMO had a longer tenure than most in his
Key B2B Marketing Takeaways From Coke’s CMO Replacement Read More »
Why does that white paper you spent hours and hours developing not resonate with your prospects? How come that video you produced yielded so few downloads? Whether you’re a start-up or an established company, your initial communications with your target prospects and customers about your latest product or solution can be challenging. Creating compelling content
Developing Content that Converts Read More »
