Most B2B marketing teams don’t have a data problem. They have a too-much-data problem. Dashboards keep multiplying, reports are getting longer, and metrics continue to
A recent Business Insider article made an unexpected point: even in a world racing at breakneck speed toward automation, some
March is Women’s History Month — a time to recognize women whose leadership and contributions have helped shape industries and
If your B2B social posts aren’t getting the likes or comments they used to, you’re not alone. Many brands are
Random fact: February 17 is Random Acts of Kindness Day — a reminder that small, thoughtful gestures can brighten someone’s
In an AI-saturated, vendor-heavy market, B2B buyers are more skeptical than ever. They’re navigating crowded digital landscapes filled with polished
A new year always brings a fresh wave of goals, budgets, and big ambitions—but 2026 is shaping up to be
January brings excitement and momentum. New plans. New budgets. New goals. But as the weeks roll by, many B2B marketing
January has long been synonymous with fresh starts and health resolutions. But the “new year, new you” mindset is playing
AI is everywhere now. It writes, analyzes, predicts, and automates—so much so that most marketers barely remember what “pre-AI” workflows
As the year winds down, most B2B marketers are busy wrapping up campaigns and closing out reports. But December isn’t
B2B marketing runs at breakneck speed, meaning that having the right MarTech stack isn’t just helpful—it’s essential. So, in our
As we head into Thanksgiving, our Carabiner team took a moment to reflect on what we’re most grateful for —
If you’re doing less “Googling” and more asking questions in tools like ChatGPT these days, you’re not alone. In fact,
In today’s world, a Facebook post or TikTok clip can spark headlines, controversy, outrage, or even legal action. Recent events
It might not be Halloween yet, but anyone in B2B marketing knows that real chills don’t need a date on
October is Cybersecurity Awareness Month, an annual initiative led by the Cybersecurity and Infrastructure Security Agency and the National Cybersecurity
It’s hard to believe Venture Atlanta 2025 is right around the corner! In a short time, founders, investors, and industry
September marks Self-Improvement Month, providing a timely opportunity for marketers to pause, reflect, and identify ways to improve what they
B2B thought leadership content marketing is one of the most powerful ways to establish credibility and authority. But let’s face
B2B tech buyers are some of the most informed audiences you’ll encounter—yet they’re also often overwhelmed. Between the technical jargon,
Marketers are flooded with dashboards, reports, and performance summaries, but many don’t know how to turn such analytics into meaningful
For many B2B marketers, summer months bring a natural slowdown. With clients on vacation, fewer product launches, and longer sales
Every August 15, National Relaxation Day gives us permission to pause, unplug, and recharge. And as B2B marketers navigating high-stress environments,
At Carabiner, we believe a great work environment includes the occasional tail wag and contented purr. In recognition of International
Marketers wear a lot of hats these days—strategist, content creator, social manager, data analyst—and the list goes on. The good
When most people hear the term “media training,” they think of damage control — such as learning how to survive
In B2B marketing, thought leadership is more than a buzzword—it’s a critical strategy for building trust, having a voice in
We all know video is a powerful marketing tool, but creating high-quality content can feel overwhelming without the right resources
Half the year is already gone—blink, and you might have missed it. Between fluctuating market conditions, shifting customer expectations, and
Trade tariffs don’t usually factor big in marketing strategies — but that may be changing. In recent months, talk of
If your job entails B2B content marketing or corporate communications, you’ve likely heard of AP Style (aka Associated Press Style).
AI is transforming how B2B marketers create content, making the process faster and more efficient. From social posts to ad
Standing out in a crowded market can feel like an uphill battle. Many B2B companies fall into the trap of
Authenticity is more than a buzzword—it’s a driving force behind customer trust. And one of the most powerful ways to
Just as it’s become part of our everyday lives, social media is completely reshaping public relations. Platforms like LinkedIn, Facebook,
The way people consume content is changing fast. With shorter attention spans and an overload of online information, B2Bs need
Humans are wired to respond to emotions. Even in B2B content marketing—where logic and data-driven strategies play a lead role—emotion
B2B brands must expect the unexpected. Whether a cybersecurity breach, negative press, product failure, or executive scandal, a problem can
For B2B marketers, striking the right balance between paid digital advertising and organic search is essential for lead generation and
We’re excited to share some big news—Carabiner Communications has been named the fifth largest public relations firm by Atlanta Business
With complex B2B sales cycles and increasingly discerning buyers, it’s not enough to just generate leads—you need to build real
When speaking with prospective B2B clients, one of the things we often ask is “what makes you stand out from
As the new year begins, aligning your sales and marketing teams is just as important as ever. But why is
In B2B marketing, the effectiveness of your content strategy often hinges on how well you tailor your messaging to the
Remnants of Hurricane Helene left a grim mark on parts of the Southeast, reaching Western North Carolina on September 26
Congratulations, your B2B is growing. Although you have the CEO position handled, what your business also needs at this stage
Let’s be honest—coming up with new and engaging social content can be a bit of a grind. While we know
Thanksgiving is about more than the feast—it’s a time to reflect on what truly matters. Watch as our team shares
Email Marketing Best Practices, Part 2: Last month, we shared our best practices for avoiding spam filters, helping ensure that
A well-crafted style guide can serve as a roadmap for how your brand consistently presents itself—online, in print, and across
Earlier this month, Venture Atlanta, one of the country’s largest and most prestigious investor conferences, celebrated its 17th year with
Email Marketing Best Practices, Part 1 Email remains an essential component in the marketer’s toolbox, as it enables the delivery
Even the most driven professionals can run low on energy and enthusiasm at times. But when job pressures create an
Imagine you’re panning for gold—you dip a pan in the water, then swirl it around until the sand and silt
Think about it—just a few years ago we were in a global pandemic, with remote working and social distancing the
If you’re on LinkedIn, you likely receive regular messages requesting a connection from someone you’ve never met. And, once you’ve
Hi, Andy! What can you tell us about yourself, career-wise? I’ve had a diversified career path as over the last
Establishing solid relations with the reporters covering your industry can yield numerous benefits for your brand, from greater visibility and
PR Week recently ran an interesting piece about how TD Bank and its agency partner has created a dog ATM.
Writing about complex topics can be hard. But even when the subject matter is exceptionally abstract or complicated (hello, blockchain
In this fast-paced world, longevity is a true testament to adaptability and excellence. This is why we’re so proud that
As the days lengthen and grow warmer, flowers bloom, and summer vacation plans take shape, we find ourselves halfway through
The use of Generative AI in content creation is becoming prevalent—which makes sense as it’s an undeniably powerful tool for
In the vast landscape of digital marketing, landing pages are the gateways to conversion, pivotal touchpoints where potential customers make
Among the myriad factors influencing purchases, habits stand out as a key driver. By habits, we mean the ingrained behaviors
For many individuals, workplaces can be a significant contributor to stress and anxiety, with long hours, tight deadlines, and high-pressure
In our digital age where every brand’s move is scrutinized under the social media microscope, encountering critics and hecklers is
A sonic identity is a brand’s secret weapon, one that more and more brands should consider implementing. Suzanne Moccia, VP
In our digital age, content marketing has become a core part of any successful business strategy. In fact, 50% of
March means more than the start of spring and college basketball—it is also Women’s History Month. On a personal level,
According to the Urban Institute, the number of Americans 65 and older will more than double to reach 80 million
April 11 marks the 2nd annual EDDIE Awards, an event hosted by Synergies Work that recognizes and celebrates entrepreneurs with
Late last year we passed the four-year mark since the arrival of COVID-19, a sober event that reshaped our world
“Help, I’ve been newsjacked!” Likely, you won’t ever make that cry on a darkened street corner since newsjacking isn’t something
In today’s competitive business landscape, companies are constantly seeking ways to stand out from the pack and establish themselves as
Those of us in marketing understand that two things move quickly: technology advancements and changes in customer expectations. These two
As Artificial Intelligence technologies continue to be introduced into the mainstream, knowing how and when to use them is a
How many times have marketers been given the advice to “be authentic”? Authenticity is a buzzword that seems to pop
To be competitive, companies of all sizes invest in external public relations to build brand reputation, establish thought leadership, and
With the holiday season approaching, our Carabiner team is taking a moment to reflect on what they’re thankful for and
Last week, Carabiner CEO Peter Baron and I were given a glimpse into the future of building technology at the
It’s nearly Halloween, so we’re setting the stage for some major chills in the form of marketing and PR nightmares.
Desktops, tablets, and smartphones, oh my… In our fast-paced digital landscape, customers are interacting with brands across multiple channels, creating
The 16th annual Venture Atlanta 2023 is now in the books, having heralded new technologies and trends to watch as
There is little denying the use of artificial intelligence will only proliferate as it continues to reshape the way we
According to research firm Forrester, over the past three years, the total number of interactions that buyers require in order
The first goal of any news announcement is to disseminate it to the broadest audience in an efficient manner, which
Thought leadership—it’s a buzz phrase frequently used when talking about company goals and ambitions, but what does it really mean,
We’re pleased to announce that Carabiner Communications is a Bronze Sponsor of the 14th annual National Cyber Summit, taking place
We’re pleased to announce a new service to our clients through our partnership with the market research arm of software
With its ability to tell stories and captivate viewers, video has emerged as an extremely effective communication tool. In fact,
The art of effective communication holds power, and the press release remains a tried-and-true method for disseminating news and capturing
By now, you may have heard about the recent launch of InnovATL, a new initiative developed in collaboration with Startup Atlanta,
The modern workplace can be a fast-paced, high-pressure environment, so it’s little wonder that stress can take a toll. For
Case studies are one of the most powerful tools available to B2B marketers. They provide an opportunity to boost company
May is Mental Health Month, and it’s a reminder that every day, people are struggling with an array of mental
Search Engine Optimization (SEO) is an important tool for businesses to improve their website visibility, enhance credibility, and reach new
I recently had the privilege of attending the Age Tech Challenge Innovation Showcase, a pitch competition featuring early-stage companies offering
Unless you’ve been living under a rock these past months, it’s likely you’ve heard about the breakthrough advancements in artificial
While blogging is an important part of any successful online marketing strategy, writing blog posts is a task many marketers
Even the most engaging marketing content can fail to achieve its goals if it isn’t clear about what it wants
A buyer persona is a representation of your ideal customer based on market research and gathered data on existing customers.
With social media now a firmly established tool in the marketing arsenal, most B2B marketers dedicate a solid amount of
Hard to believe it’s January—and for many of us, time to compile a new marketing plan to guide activities and
When it comes to understanding your market, research is vital. While you may have some pretty solid assumptions about who
For the most part, the answer is “yes.” When your product or company receives such recognition, it means that an
Email marketing is popular in all its forms, from outright promotional offers to informational e-newsletters. In fact, 81 percent of
We’re heading into the final lap of 2022—which means the need for a 2023 marketing plan is looming. Such endeavors
Wendy Ellin is a workplace productivity consultant, international speaker, and the #1 bestselling author of the book “Working From Home…How’s
We’ve touted before the benefits of press release dissemination. Not too long ago, releases were considered a thing of the
We all pretty much understand by now that video is a desirable component of a marketing strategy. Such content is
While Instagram is a perennially obvious choice for consumer-focused companies and influencers, B2Bs may be wondering whether the social channel
While influencer marketing has been big in the consumer world for a while, it’s also on the rise in B2B
There is a common misconception about what media relations is and what it entails. While social posts, news releases, and
A bounce rate sounds like a happy thing, and a high bounce rate should be even more fun, like a
Unless you’ve been hiding under a rock for the last 15 years, you’re probably not surprised by this statement: Social
While activity on some social platforms has reached a saturation point, podcasting continues to be on the rise. In 2021,
I recently attended the Technology Association of Georgia (TAG) Digital Health Leadership Summit, which brought together experts to address some
In my line of work, I talk to a lot of potential clients about their marketing goals, and lead and
Carabiner video director Lisa Whitman has spent 30 years exploring the stories of people, companies, and brands. While working with
The metaverse is being talked about everywhere, and it seems as though every Big Tech company wants to put down
Pardon us as we toot our own horn! We’re pleased to announce our #7 ranking on Atlanta Business Chronicle’s 2022
In part one of this post, we introduced the concept of credibility marketing. This is something that is becoming increasingly
Does it cost more to land a new customer or retain an existing one? While statistics show that the cost
When I talk with prospects, they’re typically trying to find ways to differentiate themselves and gain the attention of their
Most B2B companies are on at least one social platform, but many are just not getting the results they want.
As we head closer to 2022, many companies may be considering working with a marketing agency next year to make
Some of the best memories are made around the Thanksgiving table with friends and family together. So, we asked our
The COVID-19 pandemic made especially clear the need for telehealth services that can be used to care for people outside
It was a refreshing change for this year’s Venture Atlanta with a return to an in-person conference. After nearly 18
Due to the ongoing COVID-19 pandemic, virtual conferences and events have become commonplace. And while they can never really take
Over the years, our agency has led corporate programs on how to optimize LinkedIn to grow your network and build
We have some big news to share—Carabiner Communications has partnered with the Plexus PR Group, a prestigious international network of
Our basement recently flooded, leaving quite a mess and lots of household items ruined. We had some tossing out to
It’s estimated there are over 2 million podcasts with more than 48 million podcast episodes available as of this month.
Not that long ago, press releases were considered by PR professionals to be passé, particularly in our digital times when
Social media use remains high as people continue to rely on it to connect with family, friends—and yes, brands. In
While LinkedIn advertising can be costlier than other platforms, the results can be substantial. For instance, LinkedIn is 277 percent
No lie—marketers create a lot of content. But do you ever wonder if that great blog post you wrote gained
The pandemic has brought with it many changes, including the temporary halting of in-person meetings due to social distancing requirements.
We’ve talked before about ways to use LinkedIn to grow your business connections online. However, there’s another social network you’ll
We are firmly planted in the digital age, with email, social channels, websites, and online advertising a mainstay of the
Paid social campaigns are a popular way to reach audiences in places where they are spending time online, such as
Marketers tend to think they know their prospects, but how well do they know them really? With the increasing role
Trade shows and conferences are canceled for the foreseeable future. Networking groups have moved to Zoom. But you still have
As marketers, don’t we deserve a little something for ourselves under the tree this holiday? Give yourself a gift that
It’s great to get together, even if it’s virtually. From our team to yours, Merry Christmas and Happy New Year.
Traditionally, only C-level executives were put through the rigors of media training. After all, they’re the ones at the top
I really appreciate that in the face of adversity, this year’s Venture Atlanta pivoted to become Venture Atlanta Live Online
Big news! We recently opened our new Nashville satellite location and are excited to bring our full-spectrum marketing and PR
In this new video, agency lead Peter Baron talks about our Get-It Score assessment that helps determine how well your
For B2B companies, having a website has long been an obvious requirement. But simply having a website is now no
In the British town where I grew up, there’s a well-known story about how a young boy helped to get
4 Ways to Create More Meaningful Online Interactions
These days, our business interactions have shifted almost exclusively to the digital environment. Here are 5 things you can do to make your online communications more meaningful.
If you’re a subscriber to our newsletter, you probably noticed that we put a pause on distribution over these last
A lengthened sales cycle and restrictions on face-to-face meetings have dramatically impacted how salespeople get their jobs done. Here are 3 things to do now to adjust to selling in this time of social distancing.
Another successful TAG Summit is in the books. Find out who made this year’s list of the Top 10 Innovative Companies in Georgia, and learn about the trends and insights that caught our attention.
Should You Consider Working with an Industry Research Firm?
Technology B2Bs can benefit from working with industry analysts in several ways, but paid relationships can be expensive. How do you know if these relationships are right for you, and what are the best ways to get optimal results?
When you create a PowerPoint presentation, you want your slide deck to be as professional looking and engaging as possible. After all, your brand and company image are in the spotlight. We’re sharing six easy tips to help your next presentation shine.
Did you know that video marketers get 66 percent more qualified leads per year? Still, many businesses are concerned that video production falls outside their budget. While it’s true that professional videos can be costlier than static content, they can also be more affordable than you might think.
There’s a reason Millennials are nicknamed the “Selfie Generation” and the “Always-On Generation.” They’re by far the most digitally connected group our nation has ever experienced. As marketers, how do you reach and engage them? Read our blog to find out.
This time of year is when we reflect on the things for which we’re most thankful. Learn what our team
Our very own Peter Baron shared his favorite Thanksgiving dish, turkey. To go along with this centerpiece dish, our team
From our team to you, we wish you and your family a Happy Thanksgiving! Hear from Carabiner’s own Peter Baron. Click to watch what he has to say in our latest video.
If you’re a business executive—or a part of any kind of business—having a LinkedIn profile is basically a requirement, and
Another Venture Atlanta is in the books! This year was filled with new, exciting perspectives and further solidified Venture Atlanta as the Southeast’s premier investor showcase. Check out our key takeaways from this year’s sell-out event.
Do you find networking with a room full of strangers to be nerve racking? You’re not alone. So how do you relax and make successful connections? Check out our 5 tips to make sure you’re getting the most out of your networking events.
Our firm is celebrating its 15th year in operation this month! In honor of this milestone, we can’t help but think of the future. Check out our latest blog highlighting 5 trends that will impact how we do business and how we market products and services in the coming months and years.
In celebration of our 15th anniversary, join us as we take a trip down memory lane. Check out our infographic to see the tech milestones and pop culture events that took place the year our agency was born.
Email marketers are in constant competition for subscribers’ time and attention. How do you break through the noise? We’ll give you a hint: it’s time to get personal. Read our blog to learn more about the golden rule and 6 email best practices to ensure your messages get the attention you want.
There’s no end to the things companies can do to make a positive social impact. But where do you begin? For most, it’s as simple as integrating social responsibility practices in your organization. Find out how you can get started with our three quick tips.
Social selling should be a critical part of your sales process these days. And, if you aren’t social selling, chances are you’re leaving money on the table. Read to learn more about social selling and how it fits into your overall strategy.
When marketing medtech solutions – and medical devices in particular – it’s important to consider key factors that can be more of a challenge than marketing other types of technology products and services. Read to find out the four things you need to know about the niche world of medical device marketing.
Email vs. Social—which one is more important and will generate the most revenue? The short answer, both! It’s no longer a question of which one to use, but how to use them together effectively. Find out how you can combine them to generate brand awareness and build customer relationships.
Roses are red. Violets are blue. Do you know what to do when a crisis finds you?
By definition, a crisis is a time of intense difficulty, trouble or danger. Often, it’s also when a difficult or important decision must be made, and made quickly. Intense, right?
At Carabiner, we’re always striving to deliver the most effective tools to help our clients boost their marketing and sales results. We’re pleased to announce that we now offer full-service video strategy and production.
Have your marketing automation practices hit a rough patch with your customers? Are you having a hard time breaking through with your messages? How did we get to this digital marketing plateau, and more importantly, what can you do about it?
Storytelling is integral to the success of delivering marketers’ messages. Carabiner takes a look back at the last 14 years to see how B2B marketing has changed and how we consume information has evolved.
Atlanta’s Wireless Technology Forum held its annual analyst event in mid-November. Four experts were on hand to share emerging trends, disruptive forces and the latest innovations in mobility.
Fall has finally arrived—no small feat in the Southeast! Our founder and principal Peter Baron reflects on all the things in his life he is thankful for. We hope his list inspires you to pinpoint the things in your life that you appreciate.