Congratulations, your B2B is growing. Although you have the CEO position handled, what your business also needs at this stage is experienced leaders to steer
Let’s be honest—coming up with new and engaging social content can be a bit of a grind. While we know
Thanksgiving is about more than the feast—it’s a time to reflect on what truly matters. Watch as our team shares
Email Marketing Best Practices, Part 2: Last month, we shared our best practices for avoiding spam filters, helping ensure that
A well-crafted style guide can serve as a roadmap for how your brand consistently presents itself—online, in print, and across
Earlier this month, Venture Atlanta, one of the country’s largest and most prestigious investor conferences, celebrated its 17th year with
Email Marketing Best Practices, Part 1 Email remains an essential component in the marketer’s toolbox, as it enables the delivery
Even the most driven professionals can run low on energy and enthusiasm at times. But when job pressures create an
Imagine you’re panning for gold—you dip a pan in the water, then swirl it around until the sand and silt
Think about it—just a few years ago we were in a global pandemic, with remote working and social distancing the
If you’re on LinkedIn, you likely receive regular messages requesting a connection from someone you’ve never met. And, once you’ve
Hi, Andy! What can you tell us about yourself, career-wise? I’ve had a diversified career path as over the last
Establishing solid relations with the reporters covering your industry can yield numerous benefits for your brand, from greater visibility and
PR Week recently ran an interesting piece about how TD Bank and its agency partner has created a dog ATM.
Writing about complex topics can be hard. But even when the subject matter is exceptionally abstract or complicated (hello, blockchain
In this fast-paced world, longevity is a true testament to adaptability and excellence. This is why we’re so proud that
As the days lengthen and grow warmer, flowers bloom, and summer vacation plans take shape, we find ourselves halfway through
The use of Generative AI in content creation is becoming prevalent—which makes sense as it’s an undeniably powerful tool for
In the vast landscape of digital marketing, landing pages are the gateways to conversion, pivotal touchpoints where potential customers make
Among the myriad factors influencing purchases, habits stand out as a key driver. By habits, we mean the ingrained behaviors
For many individuals, workplaces can be a significant contributor to stress and anxiety, with long hours, tight deadlines, and high-pressure
In our digital age where every brand’s move is scrutinized under the social media microscope, encountering critics and hecklers is
A sonic identity is a brand’s secret weapon, one that more and more brands should consider implementing. Suzanne Moccia, VP
In our digital age, content marketing has become a core part of any successful business strategy. In fact, 50% of
March means more than the start of spring and college basketball—it is also Women’s History Month. On a personal level,
According to the Urban Institute, the number of Americans 65 and older will more than double to reach 80 million
April 11 marks the 2nd annual EDDIE Awards, an event hosted by Synergies Work that recognizes and celebrates entrepreneurs with
Late last year we passed the four-year mark since the arrival of COVID-19, a sober event that reshaped our world
“Help, I’ve been newsjacked!” Likely, you won’t ever make that cry on a darkened street corner since newsjacking isn’t something
In today’s competitive business landscape, companies are constantly seeking ways to stand out from the pack and establish themselves as
Those of us in marketing understand that two things move quickly: technology advancements and changes in customer expectations. These two
As Artificial Intelligence technologies continue to be introduced into the mainstream, knowing how and when to use them is a
How many times have marketers been given the advice to “be authentic”? Authenticity is a buzzword that seems to pop
To be competitive, companies of all sizes invest in external public relations to build brand reputation, establish thought leadership, and
With the holiday season approaching, our Carabiner team is taking a moment to reflect on what they’re thankful for and
Last week, Carabiner CEO Peter Baron and I were given a glimpse into the future of building technology at the
It’s nearly Halloween, so we’re setting the stage for some major chills in the form of marketing and PR nightmares.
Desktops, tablets, and smartphones, oh my… In our fast-paced digital landscape, customers are interacting with brands across multiple channels, creating
The 16th annual Venture Atlanta 2023 is now in the books, having heralded new technologies and trends to watch as
There is little denying the use of artificial intelligence will only proliferate as it continues to reshape the way we
According to research firm Forrester, over the past three years, the total number of interactions that buyers require in order
The first goal of any news announcement is to disseminate it to the broadest audience in an efficient manner, which
Thought leadership—it’s a buzz phrase frequently used when talking about company goals and ambitions, but what does it really mean,
We’re pleased to announce that Carabiner Communications is a Bronze Sponsor of the 14th annual National Cyber Summit, taking place
We’re pleased to announce a new service to our clients through our partnership with the market research arm of software
With its ability to tell stories and captivate viewers, video has emerged as an extremely effective communication tool. In fact,
The art of effective communication holds power, and the press release remains a tried-and-true method for disseminating news and capturing
By now, you may have heard about the recent launch of InnovATL, a new initiative developed in collaboration with Startup Atlanta,
The modern workplace can be a fast-paced, high-pressure environment, so it’s little wonder that stress can take a toll. For
Case studies are one of the most powerful tools available to B2B marketers. They provide an opportunity to boost company
May is Mental Health Month, and it’s a reminder that every day, people are struggling with an array of mental
Search Engine Optimization (SEO) is an important tool for businesses to improve their website visibility, enhance credibility, and reach new
I recently had the privilege of attending the Age Tech Challenge Innovation Showcase, a pitch competition featuring early-stage companies offering
Unless you’ve been living under a rock these past months, it’s likely you’ve heard about the breakthrough advancements in artificial
While blogging is an important part of any successful online marketing strategy, writing blog posts is a task many marketers
Even the most engaging marketing content can fail to achieve its goals if it isn’t clear about what it wants
A buyer persona is a representation of your ideal customer based on market research and gathered data on existing customers.
With social media now a firmly established tool in the marketing arsenal, most B2B marketers dedicate a solid amount of
Hard to believe it’s January—and for many of us, time to compile a new marketing plan to guide activities and
When it comes to understanding your market, research is vital. While you may have some pretty solid assumptions about who
For the most part, the answer is “yes.” When your product or company receives such recognition, it means that an
Email marketing is popular in all its forms, from outright promotional offers to informational e-newsletters. In fact, 81 percent of
We’re heading into the final lap of 2022—which means the need for a 2023 marketing plan is looming. Such endeavors
Wendy Ellin is a workplace productivity consultant, international speaker, and the #1 bestselling author of the book “Working From Home…How’s
We’ve touted before the benefits of press release dissemination. Not too long ago, releases were considered a thing of the
We all pretty much understand by now that video is a desirable component of a marketing strategy. Such content is
While Instagram is a perennially obvious choice for consumer-focused companies and influencers, B2Bs may be wondering whether the social channel
While influencer marketing has been big in the consumer world for a while, it’s also on the rise in B2B
There is a common misconception about what media relations is and what it entails. While social posts, news releases, and
A bounce rate sounds like a happy thing, and a high bounce rate should be even more fun, like a
Unless you’ve been hiding under a rock for the last 15 years, you’re probably not surprised by this statement: Social
While activity on some social platforms has reached a saturation point, podcasting continues to be on the rise. In 2021,
I recently attended the Technology Association of Georgia (TAG) Digital Health Leadership Summit, which brought together experts to address some
In my line of work, I talk to a lot of potential clients about their marketing goals, and lead and
Carabiner video director Lisa Whitman has spent 30 years exploring the stories of people, companies, and brands. While working with
The metaverse is being talked about everywhere, and it seems as though every Big Tech company wants to put down
Pardon us as we toot our own horn! We’re pleased to announce our #7 ranking on Atlanta Business Chronicle’s 2022
In part one of this post, we introduced the concept of credibility marketing. This is something that is becoming increasingly
Does it cost more to land a new customer or retain an existing one? While statistics show that the cost
When I talk with prospects, they’re typically trying to find ways to differentiate themselves and gain the attention of their
Most B2B companies are on at least one social platform, but many are just not getting the results they want.
As we head closer to 2022, many companies may be considering working with a marketing agency next year to make
Some of the best memories are made around the Thanksgiving table with friends and family together. So, we asked our
The COVID-19 pandemic made especially clear the need for telehealth services that can be used to care for people outside
It was a refreshing change for this year’s Venture Atlanta with a return to an in-person conference. After nearly 18
Due to the ongoing COVID-19 pandemic, virtual conferences and events have become commonplace. And while they can never really take
Over the years, our agency has led corporate programs on how to optimize LinkedIn to grow your network and build
We have some big news to share—Carabiner Communications has partnered with the Plexus PR Group, a prestigious international network of
Our basement recently flooded, leaving quite a mess and lots of household items ruined. We had some tossing out to
It’s estimated there are over 2 million podcasts with more than 48 million podcast episodes available as of this month.
Not that long ago, press releases were considered by PR professionals to be passé, particularly in our digital times when
Social media use remains high as people continue to rely on it to connect with family, friends—and yes, brands. In
While LinkedIn advertising can be costlier than other platforms, the results can be substantial. For instance, LinkedIn is 277 percent
No lie—marketers create a lot of content. But do you ever wonder if that great blog post you wrote gained
The pandemic has brought with it many changes, including the temporary halting of in-person meetings due to social distancing requirements.
We’ve talked before about ways to use LinkedIn to grow your business connections online. However, there’s another social network you’ll
We are firmly planted in the digital age, with email, social channels, websites, and online advertising a mainstay of the
Spring is the time when we think about starting off with a fresh, clean slate. This is why we’re revisiting
Paid social campaigns are a popular way to reach audiences in places where they are spending time online, such as
Marketers tend to think they know their prospects, but how well do they know them really? With the increasing role
Trade shows and conferences are canceled for the foreseeable future. Networking groups have moved to Zoom. But you still have
As marketers, don’t we deserve a little something for ourselves under the tree this holiday? Give yourself a gift that
It’s great to get together, even if it’s virtually. From our team to yours, Merry Christmas and Happy New Year.
Traditionally, only C-level executives were put through the rigors of media training. After all, they’re the ones at the top
I really appreciate that in the face of adversity, this year’s Venture Atlanta pivoted to become Venture Atlanta Live Online
Big news! We recently opened our new Nashville satellite location and are excited to bring our full-spectrum marketing and PR
In this new video, agency lead Peter Baron talks about our Get-It Score assessment that helps determine how well your
For B2B companies, having a website has long been an obvious requirement. But simply having a website is now no
In the British town where I grew up, there’s a well-known story about how a young boy helped to get
4 Ways to Create More Meaningful Online Interactions
These days, our business interactions have shifted almost exclusively to the digital environment. Here are 5 things you can do to make your online communications more meaningful.
If you’re a subscriber to our newsletter, you probably noticed that we put a pause on distribution over these last
A lengthened sales cycle and restrictions on face-to-face meetings have dramatically impacted how salespeople get their jobs done. Here are 3 things to do now to adjust to selling in this time of social distancing.
Another successful TAG Summit is in the books. Find out who made this year’s list of the Top 10 Innovative Companies in Georgia, and learn about the trends and insights that caught our attention.
Should You Consider Working with an Industry Research Firm?
Technology B2Bs can benefit from working with industry analysts in several ways, but paid relationships can be expensive. How do you know if these relationships are right for you, and what are the best ways to get optimal results?
When you create a PowerPoint presentation, you want your slide deck to be as professional looking and engaging as possible. After all, your brand and company image are in the spotlight. We’re sharing six easy tips to help your next presentation shine.
Did you know that video marketers get 66 percent more qualified leads per year? Still, many businesses are concerned that video production falls outside their budget. While it’s true that professional videos can be costlier than static content, they can also be more affordable than you might think.
What do New Year’s and spring have in common? They’re both times when we think about starting off with a fresh, clean slate. This is why we’re revisiting one of our most popular posts from earlier this year, which relies on wisdom from organizing consultant Marie Kondo to help marketers re-energize their marketing toolbox. Good reading before the new year.
There’s a reason Millennials are nicknamed the “Selfie Generation” and the “Always-On Generation.” They’re by far the most digitally connected group our nation has ever experienced. As marketers, how do you reach and engage them? Read our blog to find out.
This time of year is when we reflect on the things for which we’re most thankful. Learn what our team
Our very own Peter Baron shared his favorite Thanksgiving dish, turkey. Our team has pulled together a complete meal so
From our team to you, we wish you and your family a Happy Thanksgiving! Hear from Carabiner’s own Peter Baron. Click to watch what he has to say in our latest video.
If you’re a business executive—or a part of any kind of business—having a LinkedIn profile is basically a requirement, and
Another Venture Atlanta is in the books! This year was filled with new, exciting perspectives and further solidified Venture Atlanta as the Southeast’s premier investor showcase. Check out our key takeaways from this year’s sell-out event.
Do you find networking with a room full of strangers to be nerve racking? You’re not alone. So how do you relax and make successful connections? Check out our 5 tips to make sure you’re getting the most out of your networking events.
Our firm is celebrating its 15th year in operation this month! In honor of this milestone, we can’t help but think of the future. Check out our latest blog highlighting 5 trends that will impact how we do business and how we market products and services in the coming months and years.
In celebration of our 15th anniversary, join us as we take a trip down memory lane. Check out our infographic to see the tech milestones and pop culture events that took place the year our agency was born.
Email marketers are in constant competition for subscribers’ time and attention. How do you break through the noise? We’ll give you a hint: it’s time to get personal. Read our blog to learn more about the golden rule and 6 email best practices to ensure your messages get the attention you want.
There’s no end to the things companies can do to make a positive social impact. But where do you begin? For most, it’s as simple as integrating social responsibility practices in your organization. Find out how you can get started with our three quick tips.
Social selling should be a critical part of your sales process these days. And, if you aren’t social selling, chances are you’re leaving money on the table. Read to learn more about social selling and how it fits into your overall strategy.
When marketing medtech solutions – and medical devices in particular – it’s important to consider key factors that can be more of a challenge than marketing other types of technology products and services. Read to find out the four things you need to know about the niche world of medical device marketing.
Email vs. Social—which one is more important and will generate the most revenue? The short answer, both! It’s no longer a question of which one to use, but how to use them together effectively. Find out how you can combine them to generate brand awareness and build customer relationships.
Roses are red. Violets are blue. Do you know what to do when a crisis finds you?
By definition, a crisis is a time of intense difficulty, trouble or danger. Often, it’s also when a difficult or important decision must be made, and made quickly. Intense, right?
At Carabiner, we’re always striving to deliver the most effective tools to help our clients boost their marketing and sales results. We’re pleased to announce that we now offer full-service video strategy and production.
Tidying expert Marie Kondo, a Japanese organizing consultant, Netflix star and author, developed the KonMari Method™, a way to transform your home by gathering possessions by category and keeping only those items that “spark joy.” Kondo’s advice is taking the world by storm. But what does all this have to do with marketing?
Have your marketing automation practices hit a rough patch with your customers? Are you having a hard time breaking through with your messages? How did we get to this digital marketing plateau, and more importantly, what can you do about it?
Storytelling is integral to the success of delivering marketers’ messages. Carabiner takes a look back at the last 14 years to see how B2B marketing has changed and how we consume information has evolved.
Atlanta’s Wireless Technology Forum held its annual analyst event in mid-November. Four experts were on hand to share emerging trends, disruptive forces and the latest innovations in mobility.
Fall has finally arrived—no small feat in the Southeast! Our founder and principal Peter Baron reflects on all the things in his life he is thankful for. We hope his list inspires you to pinpoint the things in your life that you appreciate.
Venture Atlanta 2018 broke attendance records with over 1,000 attendees — and more than 250 investors from over 160 funds nationwide. Here’s our take on the eleventh annual conference and why we’re already looking forward to Venture Atlanta 2019.
We’re excited to share the results of our client, BIP Capital’s, The State of StartupsSM in the Southeast report. The report’s purpose is to deliver a comprehensive overview of the venture capital and startup ecosystem in this region.
Venture Atlanta, the Southeast’s premier venture conference, is where the region’s most promising tech companies meet the country’s top-tier investors. Now in its 11th year as the region’s largest investor showcase, the conference takes place October 16 – 17 at the Southern Exchange in Atlanta. Read why we’re pretty excited about this year.
Companies today are faced with the ever-growing challenge of gaining buyer trust. With a digital environment filled with scams, credit card fraud, trolls and bots, consumers have reason to be skeptical. What does this mean for brands trying to gain trust?
In Part One of this series, we looked at the rise and possibly the decline of email marketing due to the sheer overload of business emails currently being sent and received each day. Is one quaint tactic – which gives marketers the ability to stand out from the competition – making a comeback?
According to a survey of 244 marketers, 45 percent of respondents said email was one of the most effective online tactics for lead generation. But, with the average office worker receiving more than 120 emails a day, has email marketing plateaued? Is the marketing pendulum swinging away from email, and its total reliance on hard data?
In 2015, I published a Q&A with Jennifer Bonnett, the founder and Chief Chick for the women’s entrepreneurial organization StartupChicks, and the ATDC acting general manager at the time (she went on to become ATDC’s general manager). In May of this year, she was named vice president of innovation and entrepreneurship at the Savannah Economic Development Authority (SEDA). We know she will be a huge benefit to the entrepreneurial community in Savannah and we wish her all the best in her new endeavor! The following originally appeared in a blog post for Venture Atlanta.
Join us at Thrive Coworking space in downtown Alpharetta on May 15 from 12 – 1:30 PM for a catered Lunch + Learn as PR experts Peter Baron and Kathy Berardi cover how to build your company’s brand. Please RSVP by May 14.
In speaking with top professionals across B2B and B2C, we came to discover just how disruptive blockchain is quickly becoming. Read on to learn firsthand how these professionals predict entire industries will shift from healthcare to supply chain.
Our firm’s founder Peter Baron speaks with Evelyn Ashley and John Monahon, hosts of the podcast show “In Process: Conversations about Business in the 21st Century,” about what company leaders need to consider from a marketing and branding standpoint prior to a potential sale.
Here’s what our Founder Peter Baron took away from The Technology Association of Georgia (TAG) Summit 2018, held last week in Atlanta – where innovation hasn’t stopping growing.
Healthcare marketing can be a challenge when gatekeepers surround decision makers. Read how we helped a healthcare client leverage a micro-influencer strategy to amplify a CEO’s voice and build trust.
Whether your company is young or well established, sometimes events change. Perhaps your customer needs have evolved, or your service offering has changed. Here are five signs it’s time for a rebrand.
Complacency is a killer in any relationship. Here are a few suggestions on how you can turn up the heat to transform your “average” customer relationship into everlasting love.
Our 2017 tech gift guide and personal favorites of our founder, principal and chief geek, Peter Baron.
As marketers are making plans for 2018, here are some of the important programs we think they should consider combining to their core campaign elements to get the most impact on lead generation in the coming year.
If you’re looking to bring something new to the table this Thanksgiving, try one ― or all ― of these recipes from our team members. We know you’ll like them enough to share with your friends and family, too. Enjoy!
A harsh reality for today’s CMOs is lack of public trust in most brands, and it’s infiltrating into many of their organizations’ marketing channels. Fake news. Digital ad fraud. Brand safety. Data breaches. The list goes on and on. Proven public relations tactics adapted for the digital world can be your biggest ally in winning trust — and achieving credibility — for your products or services.
It’s the same old love song popularized by Janet Jackson in 1986: “What have you done for me lately?” Sometimes it feels to those in the PR world that they’re consistently trying to prove value in a monetary, quantitative way. But because they’re in the business of credibility and trust – they are balancing two things that cannot be directly measured with a solid line to sales growth. Or can they?
With a decade of Venture Atlanta behind us, we reflect on another amazing event that took place last week. Venture Atlanta has witnessed so much in the last 10 years including helping secure over $2 billion in funding awarded to date and it’s been thrilling to watch Venture Atlanta grow, tech companies thrive and the Southeast rise in national startup status. Read our summary of some key highlights and observations from the two-day event.
We were so excited to see the results of our client, BIP Capital’s, The State of Startups in the Southeast™ report. This report delivers a comprehensive overview of the venture capital and startup ecosystem in the southeastern United States.
Trust is of higher importance for your brand than ever before. It has become increasingly difficult to answer the question, “who can you trust?” We share three sources of information that still hold a strong sway over buyers.
A recent McKinsey study suggests that 45 percent of knowledge work activity can be automated – a startling statistic for those of us with knowledge-based careers. How can marketers stay ahead of the automation trend? Here are four ways you can leverage your human strengths to get better results for yourself and your organization.
B2B marketers must adapt to the changing ways their target customers interact in the online world. To help, we offer B2B PR pros three best practices from their B2C counterparts that reflect the changing ways businesses make their purchasing decisions.
What are the big communications trends over the last 12 years? Our newest installment of the B2B Storytelling Infographic picks up in 2014 and shows the trends that shaped corporate communications, and what lies ahead for 2017.
Peter Baron, founder and principal of Carabiner Communications, speaks with Evelyn Ashley and John Monahon of Trusted Counsel about the importance of a brand promise, and how to deliver on it.
Segment 3 of In Process podcast about PR and marketing considerations before selling a business. Peter Baron, founder and principal of Carabiner Communications, speaks with Evelyn Ashley and John Monahon of Trusted Counsel about the significance of brand reputation at the time of sale.
Segment 2 of In Process podcast about PR and marketing considerations before selling a business. Evelyn Ashley and John Monahon of Trusted Counsel interview Peter Baron, Founder and Principal of Carabiner Communications, about the importance of not leaving the PR and marketing teams on the bleachers when an exit is being planned.
Peter Baron, founder and principal of Carabiner Communications, speaks with Evelyn Ashley and John Monahon of Trusted Counsel about the role of brand equity when considering a business exit.
Learn how to put social selling and content marketing to work for your business, making your social network a driving force behind bringing leads through the sales pipeline.
The 2016 ATDC Startup Showcase reinforced that with each generation of technology, we seem to be getting closer to sales and marketing solutions that are easy to implement, available to smaller companies and quicker to generate results.
As technology drives us ahead, Peter Baron provides advice to the marketing strategist on embracing new ideas and keeping an eye towards the future, considering both sides of the coin and the tech impact on long-range plans for business.
With 2015 quickly winding down, we have taken a look at what’s in store for marketers as we move into next year. We turned to some of our favorite reads for insight into the trends that will shape your marketing in 2016.
I recently sat down with technology entrepreneur and ATDC’s acting general manager, Jennifer Bonnett, to learn what it’s been like to grow her career from software developer to CTO to startup community catalyst, and more.
Are you embracing a modern marketing approach while your sales team struggles to keep up? It’s important for marketing and sales to align around how they communicate with leads. Consistent communications that help prospects solve their problems will win more often than not. Here’s how to modernize your sales team to support pragmatic marketing efforts.
The traditional buying cycle is no longer a linear process. Online marketing content has empowered buyers to take a DIY approach to researching and evaluating products without interacting with sales until later stages of the buy cycle. By properly predicting what your prospect wants, and how they desire to interact with online content, it’s still very possible to reach them.
The holidays are an ideal time for communicating your gratitude or well wishes for a joyful season to your clients, partners, prospects and other key audience members. Using video is a sure way to emotionally resonate with your target audience. Here are three quick-start ideas on how to use video in your holiday communications.
Today, marketers are digging deeper into understanding their buyers by learning more than what’s on the surface. Identifying characteristics beyond a simple profile can give you insights that can ultimately sharpen marketing messages, streamline your selling process, and optimize your marketing dollars so efforts aren’t wasted on selling the wrong message to the wrong audience.
Marketing automation and CRM solutions provide insightful metrics, however, it’s important for you not to rely solely on these numbers when it comes to your lead generation program. Why it’s critical for you to understand your lead sources well, including both the quantity and quality of leads.
These days, we know that content is essential for building your business. But what kind of content should you create? Infographics or web-based video? Case studies or white papers? Which work best?
In the 30 years that I’ve worked in the tech and life science sectors in Atlanta, I’ve met some really smart people. In my “B2B Visions” series of posts, I am taking the opportunity to introduce you to some of them. Today, I have the pleasure of sharing a conversation I had with Bill Jones of local VC firm, TechOperators.
In my discussions with marketers about their content plans and lead generation strategies, I find that many ask generalities about the video production process, yet don’t inquire about the actual role of video in the B2B sales and marketing food chain. Here are the top three questions marketers should be asking of themselves, their teams and their video marketing specialist in order to develop content with impact.
Podcasting has been around for more than a decade, but it just hasn’t caught the same explosive fire as Facebook or Twitter. However, the podcast’s time may have finally come. If your B2B brand has been ignoring the podcast as a viable content marketing tool, it might be time to reconsider.