Carabiner was tasked with complete corporate identity creation that needed to take place within a matter of weeks. After gathering information from stakeholders and conducting an in-depth messaging program, the name “New Vision Pharmaceuticals” was chosen to communicate the new company’s evolving mission in the pharmaceutical industry as well as the innovation and wide range of uses that blow-fill-seal technology brings to the market.

Further emphasizing the manufacturer’s forward vision, the new logo incorporated a brighter blue than traditionally used in the pharma industry and a bright yellow “sunrise” that again reinforced the message of a new day in pharma packaging. The name and design were integrated into newly created collaterals, from email signatures and letterhead to PowerPoint presentations. The brand was also integrated into the company’s social media presence. A workshop was held to educate employees on using the new brand, and a brand guide was also created to help ensure consistency in created content moving forward.