Carabiner spearheaded a virtual event designed to open dialog between IDology, its top sales prospects, and leading industry organizations about ways to establish an optimal balance between fraud prevention and customer friction when onboarding. Panel participants included security leaders from Facebook, Intuit, and Lyft, with IDology serving as moderator.

With the goal of creating an intimate environment, IDology’s sales reps on the West Coast were asked to put together a small list of high-value prospects to be invited to the exclusive virtual event. The event provided educational value for participants through objective, interactive discussion using Zoom videoconference and real-time chat capabilities.

To help ensure participation, save-the-date invitations were initially sent out, with a second reminder to RSVP following that featured a special video message from one of the lead actors of the television show “Silicon Valley” – appropriate since attendees were located in the same geographic area where the show is set. To further elevate the experience, a boutique wine selection and gourmet popcorn pairing were pre-shipped to registered attendees to enjoy during the virtual discussion.