CASE STUDY
CLIENT:
Geolocation Services Provider Sought to Generate More Leads and Reinforce Thought Leadership Position
The Opportunity
Digital Element’s geolocation data and services are used by the world’s most recognized brands to deliver precision audience targeting to online marketing initiatives. While already considered to be the global IP geolocation leader, the company wanted to generate more quality sales leads and reinforce its position as a thought leader.
Industry Survey Leads to Media Coverage and More Quality Leads
Carabiner proposed that Digital Element conduct a survey of the Location Based Marketing Association’s global membership in regard to the current state of IP intelligence and geolocation data utilization, including its challenges and concerns about missed opportunities for gaining actionable insights. Survey results, provided in partnership with the LBMA, were then provided in a detailed 14-page downloadable report.
Carabiner handled all elements of survey strategy, development, and execution with the LBMA leadership, tabulated the data, authored the report, and created an associated landing page. To build awareness, the agency promoted the report’s availability via a press release and media outreach, and shared information across all social media channels with the goal of driving downloads.
Results
The report received significant media coverage by industry trade publications while information collected as part of the download process provided qualified leads.
- 421 page views, resulting in nearly 100 downloads/leads during first 60 days of campaign
- Coverage in targeted industry publications, including eMarketer, ClickZ, Figaro Digital, EContent Magazine, Street Fight Magazine, and others
“The articles and social media activity around the report produced more website traffic and lead generation than any other single campaign we’ve done and also helped to reinforce our position as a thought leader. Carabiner continues to be a highly valued partner in our marketing and PR initiatives.”
Susan Daw, Vice President, Marketing & Communications, Digital Element
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