How IDology Reinforced Its Position as a Pioneer and Thought Leader in Identity Verification

Considered an industry leader, IDology delivers real-time, on-demand identity
verification and fraud prevention for organizations operating in the digital environment.
IDology utilized Carabiner to help optimize its profile by growing awareness, reinforcing
its brand reputation, and establishing thought leadership in the space.

Together, IDology and Carabiner built an action plan and integrated program focusing
on strengthening relationships with media, building coverage, and developing
compelling content. As part of these efforts, Carabiner helped promote two annual
IDology research studies that cover perceptions and trends related to identity
verification and fraud. The agency handled media outreach for the reports as well as
their promotion on social channels and the placement of contributed articles leveraging
report data that helped to position IDology executives as experts in the space. The
agency further submitted both the company and its leadership for industry awards, and
drafted over 30 posts for the IDology blog.