CLIENT:
Green Badger Elevates Brand Awareness With Thought Leadership Campaign
The Opportunity
Green Badger is automating and simplifying the processes needed for more sustainable construction. Its innovative documentation software for LEED (Leadership in Energy and Environmental Design) and ESG (Environmental, Social, and Governance) reporting makes sustainability easier and more transparent for the entire design and construction industry.
As an expert on sustainability in the built environment, Green Badger wanted to position itself as a thought leader to build greater awareness for its technology among prospects.
Showcasing Green Badger’s Subject Matter Expertise
A steady flow of published content is one of the best ways to establish greater visibility and brand recognition. This is why Carabiner is working with Green Badger to regularly develop, pitch, and place bylined guest articles in trade publications, and to gain inclusion in relevant feature stories written by reporters.
The ongoing and evolving campaign is augmented through news release dissemination and pitching, a sponsored content program with Forbes Business Council, industry awards submissions, and the placement of Green Badger’s CEO as a guest on LEED/ESG podcasts and speaker at industry trade shows.
Results To Date
- 58 earned media placements with 5,283,423 unique monthly visitors (UVMs)
- 11 podcast interviews reaching thousands
- 5 article placements via Forbes Business Council generating over 9,000 views
- 8 news releases with 1,323 wire pickups and 765 engagements (click-throughs)
- 3 speaking opportunities at targeted trade shows
- 6 industry awards to further validate credibility of Green Badger solutions
“The Carabiner team’s expertise and strategic approach have helped to elevate our presence in the sustainable construction space, firmly establishing us as subject matter experts in LEED/ESG and driving greater awareness of our technology. Overall, our work with the agency has had a strong impact on our market visibility and business growth.”
– Tommy Linstroth, Green Badger Founder and CEO
