We’re pleased to announce a new service to our clients through our partnership with the market research arm of software…
With its ability to tell stories and captivate viewers, video has emerged as an extremely effective communication tool. In fact,…
The art of effective communication holds power, and the press release remains a tried-and-true method for disseminating news and capturing…
By now, you may have heard about the recent launch of InnovATL, a new initiative developed in collaboration with Startup Atlanta,…
The modern workplace can be a fast-paced, high-pressure environment, so it’s little wonder that stress can take a toll. For…
Case studies are one of the most powerful tools available to B2B marketers. They provide an opportunity to boost company…
While blogging is an important part of any successful online marketing strategy, writing blog posts is a task many marketers…
Even the most engaging marketing content can fail to achieve its goals if it isn’t clear about what it wants…
A buyer persona is a representation of your ideal customer based on market research and gathered data on existing customers.…
With social media now a firmly established tool in the marketing arsenal, most B2B marketers dedicate a solid amount of…