With social media now a firmly established tool in the marketing arsenal, most B2B marketers dedicate a solid amount of time to posting to at least one platform, if not more than one.
But do you ever wonder if your social activities are worth all the time and effort? Sure, your audience is on social, but are they even seeing your posts? You can’t be certain because your followers aren’t engaging with them much.
If the above sounds familiar, you could simply try to blame it on the algorithm gods. But could it also be that your social presence has gotten a bit… lethargic? This is why we’re offering five tips for waking up your social media efforts to keep your target audience from just scrolling on by.
The easiest path, of course, is to just keep your social efforts on auto-pilot. But if you aren’t getting the intended results, it might be time to change things up. Consider this: On LinkedIn, the most popular business-networking platform, some 63 million users are decision-makers (that’s one in eight), and about 10 million users are C-level. And make no mistake: many of these same users are also on Facebook, Twitter, Instagram, and even TikTok.
If you need assistance developing an active social media strategy, talk to us. We’ve helped countless clients optimize social channels to build their network, gain leads, and establish meaningful business connections.
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