The 16th annual Venture Atlanta 2023 is now in the books, having heralded new technologies and trends to watch as…
By now, you may have heard about the recent launch of InnovATL, a new initiative developed in collaboration with Startup Atlanta,…
While blogging is an important part of any successful online marketing strategy, writing blog posts is a task many marketers…
Even the most engaging marketing content can fail to achieve its goals if it isn’t clear about what it wants…
A buyer persona is a representation of your ideal customer based on market research and gathered data on existing customers.…
With social media now a firmly established tool in the marketing arsenal, most B2B marketers dedicate a solid amount of…
Hard to believe it’s January—and for many of us, time to compile a new marketing plan to guide activities and…
When it comes to understanding your market, research is vital. While you may have some pretty solid assumptions about who…
For the most part, the answer is “yes.” When your product or company receives such recognition, it means that an…
Email marketing is popular in all its forms, from outright promotional offers to informational e-newsletters. In fact, 81 percent of…