These days, we know that content is essential for building your business. But what kind of content should you create? Infographics or web-based video? Case studies or white papers? Which work best? Some 27,000 pieces of content are shared each day, according to AOL and Nielsen—an overwhelming stat. So how do you make your content stand out? Even more, how do you know which content works best for achieving your goals?
With these three golden rules in mind, you can then begin looking at exactly what kind of content works best for reaching and engaging your targets.
If you need help developing your buyer persona or figuring out what type of content is best for your target’s stage in the buy cycle, we can help. We also offer a diverse range of professional (and affordable) content development services.
It’s true that content is king, but there’s also a sea of it out there. Spending some time on the front end to develop a thorough content development strategy that aligns to the wants and needs of your audience—and also reaches them effectively—is paramount.
What golden rules for content development do you have?
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