When it comes to understanding your market, research is vital. While you may have some pretty solid assumptions about who…
We’ve touted before the benefits of press release dissemination. Not too long ago, releases were considered a thing of the…
We all pretty much understand by now that video is a desirable component of a marketing strategy. Such content is…
There is a common misconception about what media relations is and what it entails. While social posts, news releases, and…
Unless you’ve been hiding under a rock for the last 15 years, you’re probably not surprised by this statement: Social…
Pardon us as we toot our own horn! We’re pleased to announce our #7 ranking on Atlanta Business Chronicle’s 2022…
In part one of this post, we introduced the concept of credibility marketing. This is something that is becoming increasingly…
Does it cost more to land a new customer or retain an existing one? While statistics show that the cost…
When I talk with prospects, they’re typically trying to find ways to differentiate themselves and gain the attention of their…
As we head closer to 2022, many companies may be considering working with a marketing agency next year to make…