In our digital age where every brand's move is scrutinized under the social media microscope, encountering critics and hecklers is…
March means more than the start of spring and college basketball—it is also Women’s History Month. On a personal level,…
“Help, I’ve been newsjacked!” Likely, you won’t ever make that cry on a darkened street corner since newsjacking isn’t something…
In today's competitive business landscape, companies are constantly seeking ways to stand out from the pack and establish themselves as…
Those of us in marketing understand that two things move quickly: technology advancements and changes in customer expectations. These two…
How many times have marketers been given the advice to “be authentic”? Authenticity is a buzzword that seems to pop…
To be competitive, companies of all sizes invest in external public relations to build brand reputation, establish thought leadership, and…
The art of effective communication holds power, and the press release remains a tried-and-true method for disseminating news and capturing…
Hard to believe it’s January—and for many of us, time to compile a new marketing plan to guide activities and…
When it comes to understanding your market, research is vital. While you may have some pretty solid assumptions about who…