“Help, I’ve been newsjacked!” Likely, you won’t ever make that cry on a darkened street corner since newsjacking isn’t something…
In today's competitive business landscape, companies are constantly seeking ways to stand out from the pack and establish themselves as…
Those of us in marketing understand that two things move quickly: technology advancements and changes in customer expectations. These two…
How many times have marketers been given the advice to “be authentic”? Authenticity is a buzzword that seems to pop…
To be competitive, companies of all sizes invest in external public relations to build brand reputation, establish thought leadership, and…
The first goal of any news announcement is to disseminate it to the broadest audience in an efficient manner, which…
For the most part, the answer is “yes.” When your product or company receives such recognition, it means that an…
While influencer marketing has been big in the consumer world for a while, it’s also on the rise in B2B…
Have your marketing automation practices hit a rough patch with your customers? Are you having a hard time breaking through…
Storytelling is integral to the success of delivering marketers’ messages. Carabiner takes a look back at the last 14 years…