pr

Journalists as BFFs? 5 Ways To Make Yourself An Ally

Establishing solid relations with the reporters covering your industry can yield numerous benefits for your brand, from greater visibility and…

4 months ago

Newsjack Your Way To Media Coverage

“Help, I’ve been newsjacked!” Likely, you won’t ever make that cry on a darkened street corner since newsjacking isn’t something…

9 months ago

How SMEs Can Be The Marketer’s Best Friend

In today's competitive business landscape, companies are constantly seeking ways to stand out from the pack and establish themselves as…

9 months ago

6 Marketing Technology Trends To Watch In 2024

Those of us in marketing understand that two things move quickly: technology advancements and changes in customer expectations. These two…

10 months ago

From Hype to Heart: Mastering Authenticity In Marketing

How many times have marketers been given the advice to “be authentic”? Authenticity is a buzzword that seems to pop…

10 months ago

Why PR Is Essential For Internal Teams Too

To be competitive, companies of all sizes invest in external public relations to build brand reputation, establish thought leadership, and…

1 year ago

Should Your Press Release Go On The Newswire?

The first goal of any news announcement is to disseminate it to the broadest audience in an efficient manner, which…

1 year ago

Are Awards Submissions Worth It?

For the most part, the answer is “yes.” When your product or company receives such recognition, it means that an…

2 years ago

The Continued Rise of B2B Influencer Marketing

While influencer marketing has been big in the consumer world for a while, it’s also on the rise in B2B…

2 years ago

Dear Customer: Will You be Mine?

Have your marketing automation practices hit a rough patch with your customers? Are you having a hard time breaking through…

6 years ago