In a previous post, I suggested that the nature of “messaging” has changed so dramatically that the traditional messaging document,…
Googling the exact phrase “Don’t judge a book by its cover” returns nearly 13 million results. That’s an astounding number…
When I emigrated from England to America in the early ‘80s, I found that some of the sayings my mom…
Marketers today have unprecedented, direct communication channels to prospects and customers that have come to dominate messaging. We tell our…
I had lunch the other day with a friend who asked, hypothetically, if I thought passion for helping a community…