Peter Baron

In the Exit Game, Brand Reputation Matters

Segment 3 of In Process podcast about PR and marketing considerations before selling a business. Peter Baron, founder and principal…

8 years ago

In the Exit Game, Don’t Bench the Promoters

Segment 2 of In Process podcast about PR and marketing considerations before selling a business. Evelyn Ashley and John Monahon…

8 years ago

In the Exit Game, Don’t Forget About Branding

Peter Baron, founder and principal of Carabiner Communications, speaks with Evelyn Ashley and John Monahon of Trusted Counsel about the…

8 years ago

Put Social Selling to Work

Learn how to put social selling and content marketing to work for your business, making your social network a driving…

8 years ago

Goofy Goggles, and a Strange Finnish Word

The 2016 ATDC Startup Showcase reinforced that with each generation of technology, we seem to be getting closer to sales…

9 years ago

Driving with an Eye to the Future

As technology drives us ahead, Peter Baron provides advice to the marketing strategist on embracing new ideas and keeping an…

9 years ago

One Chief Chick: Q&A with ATDC’s Jennifer Bonnett, Founder of StartupChicks

I recently sat down with technology entrepreneur and ATDC’s acting general manager, Jennifer Bonnett, to learn what it’s been like…

9 years ago

Eight Things to Know About Your Prospects

Today, marketers are digging deeper into understanding their buyers by learning more than what’s on the surface. Identifying characteristics beyond…

9 years ago

Active Learning, Local Involvement, and Beer: Q&A with Entrepreneur, VC Bill Jones

In the 30 years that I’ve worked in the tech and life science sectors in Atlanta, I’ve met some really…

9 years ago

Four Marketing Lessons from Television’s “Golden Age”

When I immigrated to the United States from the United Kingdom 34 years ago, I quickly realized that while we…

9 years ago