Evelyn and John were interested in speaking with me about PR and marketing considerations before selling a business. Understandably, business leaders focus primarily on the legal and financial aspects of prepping for a sale, but certainly PR, marketing and branding should have a seat at the table when a company is planning an exit.
In Segment 2 of this podcast, we spoke about the importance of not leaving the PR and marketing teams on the bleachers when an exit is being planned.
If you missed Segment 1, you can listen to it here.
Look for Segment 3 next week: In the Exit Game, Brand Reputation Matters.
Enjoy!
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