Media Relations

Journalists as BFFs? 5 Ways To Make Yourself An Ally

Establishing solid relations with the reporters covering your industry can yield numerous benefits for your brand, from greater visibility and…

4 months ago

Newsjack Your Way To Media Coverage

“Help, I’ve been newsjacked!” Likely, you won’t ever make that cry on a darkened street corner since newsjacking isn’t something…

9 months ago

How SMEs Can Be The Marketer’s Best Friend

In today's competitive business landscape, companies are constantly seeking ways to stand out from the pack and establish themselves as…

9 months ago

6 Ways to Garner Greater Attention for Your Next Press Release

We’ve touted before the benefits of press release dissemination. Not too long ago, releases were considered a thing of the…

2 years ago

5 Things B2Bs Must Know for Better Media Relations

There is a common misconception about what media relations is and what it entails. While social posts, news releases, and…

2 years ago

The Most Bang for Your Buck: Create Fireworks with a Strategic, Integrated Marketing Mix

Nothing says Fourth of July like fireworks, especially those large-scale displays at theme parks and shopping malls. If you pay…

9 years ago

Is Media Relations a Dying Breed?

We are often asked this question here at our agency, particularly by our clients who are budgeting their PR and…

11 years ago

Are You Throwing Away Media Hits Like a Half-Eaten Banana? Five Quick Tips to Get Maximum Content Value

Back in the days of yore – you know, the late ‘90s – I was an intern for a corporate…

11 years ago