Lead Generation

The (Unrequited) Love Affair Between PR and Sales

It’s the same old love song popularized by Janet Jackson in 1986: “What have you done for me lately?” Sometimes…

7 years ago

Infographic: Highlights from the Last Dozen B2B Storytelling Years

What are the big communications trends over the last 12 years? Our newest installment of the B2B Storytelling Infographic picks…

8 years ago

Put Social Selling to Work

Learn how to put social selling and content marketing to work for your business, making your social network a driving…

8 years ago

Are You Ready for the New Year? Top Trends Shaping Your Marketing in 2016.

With 2015 quickly winding down, we have taken a look at what's in store for marketers as we move into…

9 years ago

Modern Marketing Needs Modern Sales

Are you embracing a modern marketing approach while your sales team struggles to keep up? It’s important for marketing and…

9 years ago

Buyers Are Moving Out of the Traditional Sales Funnel—How You Can Still Reach Them with the Right Content at The Right Time

The traditional buying cycle is no longer a linear process. Online marketing content has empowered buyers to take a DIY…

9 years ago

What’s Your Go-To Lead Source?

Marketing automation and CRM solutions provide insightful metrics, however, it’s important for you not to rely solely on these numbers…

9 years ago

Lead Gen & Video Marketing: The Top Three Questions B2Bs Should Be Asking

In my discussions with marketers about their content plans and lead generation strategies, I find that many ask generalities about…

9 years ago

Do You Have a Lead Guide?

Have you ever gone on a hike and lost your way? The best way to avoid getting lost is to…

9 years ago

My Name is Marketing, and I’ll Be Your Server

When you dine at restaurants, good servers will converse with you to learn more about your tastes so they can…

9 years ago