Even the most engaging marketing content can fail to achieve its goals if it isn’t clear about what it wants…
A buyer persona is a representation of your ideal customer based on market research and gathered data on existing customers.…
With social media now a firmly established tool in the marketing arsenal, most B2B marketers dedicate a solid amount of…
For the most part, the answer is “yes.” When your product or company receives such recognition, it means that an…
Email marketing is popular in all its forms, from outright promotional offers to informational e-newsletters. In fact, 81 percent of…
While activity on some social platforms has reached a saturation point, podcasting continues to be on the rise. In 2021,…
Most B2B companies are on at least one social platform, but many are just not getting the results they want.…
As marketers, don’t we deserve a little something for ourselves under the tree this holiday? Give yourself a gift that…
Traditionally, only C-level executives were put through the rigors of media training. After all, they’re the ones at the top…
I really appreciate that in the face of adversity, this year’s Venture Atlanta pivoted to become Venture Atlanta Live Online…