Business Insights

4 Reasons Why Your Digital-Marketing Campaign Didn’t Perform

In my line of work, I talk to a lot of potential clients about their marketing goals, and lead and…

3 years ago

What Is the Metaverse, and Does It Have a Role in Marketing?

The metaverse is being talked about everywhere, and it seems as though every Big Tech company wants to put down…

3 years ago

Why Credibility Marketing Is Right for Right Now (Part 2 of 2)

In part one of this post, we introduced the concept of credibility marketing. This is something that is becoming increasingly…

3 years ago

4 Ways to Reduce the Heartbreak of Customer Churn

Does it cost more to land a new customer or retain an existing one? While statistics show that the cost…

3 years ago

Why Credibility Marketing Is Right for Right Now (Part 1 of 2)

When I talk with prospects, they’re typically trying to find ways to differentiate themselves and gain the attention of their…

3 years ago

Creating a Social Media Content Strategy

Most B2B companies are on at least one social platform, but many are just not getting the results they want.…

3 years ago

5 Ways to Get the Most from Working with a Marketing Firm

As we head closer to 2022, many companies may be considering working with a marketing agency next year to make…

3 years ago

Improving Healthcare Outcomes and Lowering Costs Via Remote Patient Monitoring

The COVID-19 pandemic made especially clear the need for telehealth services that can be used to care for people outside…

3 years ago

Venture Atlanta 2021 Offers Greater Diversity, Disruptive Solutions

It was a refreshing change for this year’s Venture Atlanta with a return to an in-person conference. After nearly 18…

3 years ago

6 Tips for Making Your Virtual Conference More Engaging

Due to the ongoing COVID-19 pandemic, virtual conferences and events have become commonplace. And while they can never really take…

3 years ago