Business Insights

As Our Population Grows Older, So Does Demand For AgeTech

According to the Urban Institute, the number of Americans 65 and older will more than double to reach 80 million…

1 year ago

Q&A With Aarti Sahgal Of Synergies Work

April 11 marks the 2nd annual EDDIE Awards, an event hosted by Synergies Work that recognizes and celebrates entrepreneurs with…

1 year ago

Marketing In A Post-Pandemic World

Late last year we passed the four-year mark since the arrival of COVID-19, a sober event that reshaped our world…

1 year ago

6 Marketing Technology Trends To Watch In 2024

Those of us in marketing understand that two things move quickly: technology advancements and changes in customer expectations. These two…

1 year ago

PRSA Releases New Guidance on AI

As Artificial Intelligence technologies continue to be introduced into the mainstream, knowing how and when to use them is a…

1 year ago

From Hype to Heart: Mastering Authenticity In Marketing

How many times have marketers been given the advice to “be authentic”? Authenticity is a buzzword that seems to pop…

1 year ago

Why PR Is Essential For Internal Teams Too

To be competitive, companies of all sizes invest in external public relations to build brand reputation, establish thought leadership, and…

1 year ago

AEC Shadow Summit: Advancing the Science of Building Technology

Last week, Carabiner CEO Peter Baron and I were given a glimpse into the future of building technology at the…

1 year ago

6 Marketing Nightmares (And How to Avoid Them)

It’s nearly Halloween, so we’re setting the stage for some major chills in the form of marketing and PR nightmares.…

1 year ago

6 Best Practices for Mastering Omnichannel Marketing

Desktops, tablets, and smartphones, oh my... In our fast-paced digital landscape, customers are interacting with brands across multiple channels, creating…

1 year ago