How many times have marketers been given the advice to “be authentic”? Authenticity is a buzzword that seems to pop…
To be competitive, companies of all sizes invest in external public relations to build brand reputation, establish thought leadership, and…
Last week, Carabiner CEO Peter Baron and I were given a glimpse into the future of building technology at the…
It’s nearly Halloween, so we’re setting the stage for some major chills in the form of marketing and PR nightmares.…
Desktops, tablets, and smartphones, oh my... In our fast-paced digital landscape, customers are interacting with brands across multiple channels, creating…
The 16th annual Venture Atlanta 2023 is now in the books, having heralded new technologies and trends to watch as…
There is little denying the use of artificial intelligence will only proliferate as it continues to reshape the way we…
According to research firm Forrester, over the past three years, the total number of interactions that buyers require in order…
The first goal of any news announcement is to disseminate it to the broadest audience in an efficient manner, which…
Thought leadership—it’s a buzz phrase frequently used when talking about company goals and ambitions, but what does it really mean,…