Evelyn and John were interested in speaking with me about PR and marketing considerations before selling a business. Understandably, business leaders focus primarily on the legal and financial aspects of prepping for a sale, but certainly PR, marketing and branding should have a seat at the table when a company is planning an exit.
In Segment 3 of this podcast, we spoke about the significance of brand reputation at the time of sale.
If you missed any previous segments, you can listen to Segment 1 here, and Segment 2 here.
Look for Segment 4 next week: In the Exit Game, Support the Brand Promise.
Enjoy!
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