Social Media

This Year B2B Buyers Increasingly Relied on Social Media. So What’s Your Plan for 2015?

As social networks have become more entrenched in business-to-business (B2B) communications and have garnered more widespread acceptance as viable marketing…

10 years ago

This Ain’t Your Mama’s Meme: How B2B Marketers Can Successfully Tap into this Trend

As B2B companies continue to look for ways to stay relevant and top of mind amid the sea of information…

10 years ago

Feeling Overwhelmed? Consider a Dashboard to Take the Work Out of Social Media Marketing

While social media sites have opened new avenues for better engaging with prospects and customers, the daily grind of keeping…

10 years ago

Social Media’s Role in Product Design and Development

There was a time when companies weren’t the least bit interested to hear what consumers had to say about their…

10 years ago

Social Media’s 10-Year Snapshot: High School Connections, Commerce and…Cat Videos

So what were you doing in 2004? While we were collectively recovering from Janet Jackson’s “wardrobe malfunction” during the Super…

10 years ago

Bring Your Trade Show Online

You might initially think that trade shows and social media are opposites. One’s an old-fashioned, feet-on-the-floor physical meet and greet,…

10 years ago

Didn’t Attend Digital Summit 2014? Here’s the Digital Download!

I just got back from Digital Summit 2014 in Atlanta, which is coined as “the event where industry leaders and…

11 years ago

Avoiding Online Image Copyright Issues

We all know that images – photos, graphics, even animated GIFs – can significantly up the appeal of websites,blogs and…

11 years ago

In Lockstep with LinkedIn Showcase Pages

On April 14, 2014, LinkedIn will remove the Products & Services tab from all Company Pages, in favor of presenting…

11 years ago

Best Practices for Content Marketing

Content marketing is a super buzzword these days, but do you absolutely know what it is? And how it’s different…

11 years ago