PR & Marketing

5 Things B2Bs Must Know for Better Media Relations

There is a common misconception about what media relations is and what it entails. While social posts, news releases, and…

2 years ago

High Bounce Rate Got You Down? (And What to Do About It)

A bounce rate sounds like a happy thing, and a high bounce rate should be even more fun, like a…

2 years ago

5 Tips for Being a Stellar Podcast Guest

It’s estimated there are over 2 million podcasts with more than 48 million podcast episodes available as of this month.…

3 years ago

The Ongoing Power of the Press Release

Not that long ago, press releases were considered by PR professionals to be passé, particularly in our digital times when…

3 years ago

4 Resourceful Ways to Repurpose Content

No lie—marketers create a lot of content. But do you ever wonder if that great blog post you wrote gained…

3 years ago

Why Traditional PR Is Coming Back in Vogue

We are firmly planted in the digital age, with email, social channels, websites, and online advertising a mainstay of the…

4 years ago

How to “Kondo” Your Marketing: Declutter, Refresh, & Reenergize

Spring is the time when we think about starting off with a fresh, clean slate. This is why we’re revisiting…

4 years ago

6 Tips for Building Better PowerPoint Presentations

When you create a PowerPoint presentation, you want your slide deck to be as professional looking and engaging as possible.…

5 years ago

How to “Kondo” Your Marketing: Declutter, Refresh & Reenergize

What do New Year’s and spring have in common? They’re both times when we think about starting off with a…

5 years ago

Millennial Marketing: 4 Tips for Engaging Our Most Connected Generation

There’s a reason Millennials are nicknamed the “Selfie Generation” and the “Always-On Generation.” They’re by far the most digitally connected…

5 years ago