PR & Marketing

My 2014 Prediction: The Great Marketing U-Turn

What’s a blog without year-end predictions? After Dana took her turn in our last post, I peered into the Carabiner…

12 years ago

Three PR and Marketing Trends for 2014

We’re nearing the end of another year, which gets us all thinking about what changes 2014 might bring. While I…

12 years ago

Grateful

My immersion in Atlanta’s technology scene started over 20 years ago, and during that time I’ve had unique opportunities to…

12 years ago

Are You Throwing Away Media Hits Like a Half-Eaten Banana? Five Quick Tips to Get Maximum Content Value

Back in the days of yore – you know, the late ‘90s – I was an intern for a corporate…

12 years ago

New Survey Reveals Impact of Content Marketing on B2B Brands

The latest report on content marketing for B2B companies finds that 93 percent of these organizations rely on content marketing…

12 years ago

Open. Click. Bounce

What do your email marketing metrics say about your newsletter's success? Are you average? Above average? It seems there’s always…

12 years ago

How Well Does Your Agency Listen to You?

Just recently, I was in the market for a new car – or more specifically, a “new to me” car:…

12 years ago

B2B Video: It’s Not About Going Viral – It’s About Being Relevant

As far back as 2008, online video for marketing was “trending” as becoming an important medium. Five years later, the…

13 years ago

Congrats – You’ve Posted Your Latest Blog! Now What?

Finally. You’ve finished your latest blog post and uploaded it to the web. So you high-five your nearest co-worker, scratch…

13 years ago

Google Debuts New Gmail Categorization Feature, But Is It Curtains For Your Company’s Marketing Emails?

Earlier this year, Google began rolling out its new email categorization functionality for Gmail. Using new Inbox tabs, messages are…

13 years ago