PR & Marketing

B2B Video: It’s Not About Going Viral – It’s About Being Relevant

As far back as 2008, online video for marketing was “trending” as becoming an important medium. Five years later, the…

11 years ago

Congrats – You’ve Posted Your Latest Blog! Now What?

Finally. You’ve finished your latest blog post and uploaded it to the web. So you high-five your nearest co-worker, scratch…

11 years ago

Google Debuts New Gmail Categorization Feature, But Is It Curtains For Your Company’s Marketing Emails?

Earlier this year, Google began rolling out its new email categorization functionality for Gmail. Using new Inbox tabs, messages are…

11 years ago

Blogging Made Easier – Four Ways to Keep Content Fresh Without Killing Yourself

By now, we all know the benefits of blogging: engaging with audiences, developing thought leadership, getting regular website hits and…

11 years ago

Creating Stronger Connections with Customers and Delivering an Outstanding Customer Experience

What do you really know about your customers? Not just as buyers of your products or services, but as people?…

11 years ago

National Small Business Week Panel Offers Tips for Managing Online Reputation

We just wrapped up another annual National Small Business Week sponsored by the U.S. Small Business Administration, and while there…

11 years ago

“I’ve Got News!” Series: How to Select and Use a Wire Distribution Service for Press Releases

Our friends at Venture Atlanta invited us to submit a guest blog series to break down the options available to…

11 years ago

Three Tenets of Client Service

Whenever I’m in the Starbucks near my home, I often take note of a sign it has displayed. I’m paraphrasing,…

12 years ago