Business Strategy & Insight

High Bounce Rate Got You Down? (And What to Do About It)

A bounce rate sounds like a happy thing, and a high bounce rate should be even more fun, like a…

3 years ago

Hear Us Out: 7 Tips for Starting Your Own Podcast

While activity on some social platforms has reached a saturation point, podcasting continues to be on the rise. In 2021,…

3 years ago

The Role of Digital Automation in Reducing Demands on Healthcare Staff

I recently attended the Technology Association of Georgia (TAG) Digital Health Leadership Summit, which brought together experts to address some…

3 years ago

4 Reasons Why Your Digital-Marketing Campaign Didn’t Perform

In my line of work, I talk to a lot of potential clients about their marketing goals, and lead and…

3 years ago

What Is the Metaverse, and Does It Have a Role in Marketing?

The metaverse is being talked about everywhere, and it seems as though every Big Tech company wants to put down…

3 years ago

Why Credibility Marketing Is Right for Right Now (Part 2 of 2)

In part one of this post, we introduced the concept of credibility marketing. This is something that is becoming increasingly…

3 years ago

4 Ways to Reduce the Heartbreak of Customer Churn

Does it cost more to land a new customer or retain an existing one? While statistics show that the cost…

3 years ago

Why Credibility Marketing Is Right for Right Now (Part 1 of 2)

When I talk with prospects, they’re typically trying to find ways to differentiate themselves and gain the attention of their…

3 years ago

Creating a Social Media Content Strategy

Most B2B companies are on at least one social platform, but many are just not getting the results they want.…

3 years ago

5 Ways to Get the Most from Working with a Marketing Firm

As we head closer to 2022, many companies may be considering working with a marketing agency next year to make…

3 years ago