While influencer marketing has been big in the consumer world for a while, it’s also on the rise in B2B…
There is a common misconception about what media relations is and what it entails. While social posts, news releases, and…
A bounce rate sounds like a happy thing, and a high bounce rate should be even more fun, like a…
While activity on some social platforms has reached a saturation point, podcasting continues to be on the rise. In 2021,…
I recently attended the Technology Association of Georgia (TAG) Digital Health Leadership Summit, which brought together experts to address some…
In my line of work, I talk to a lot of potential clients about their marketing goals, and lead and…
The metaverse is being talked about everywhere, and it seems as though every Big Tech company wants to put down…
In part one of this post, we introduced the concept of credibility marketing. This is something that is becoming increasingly…
Does it cost more to land a new customer or retain an existing one? While statistics show that the cost…
When I talk with prospects, they’re typically trying to find ways to differentiate themselves and gain the attention of their…