Today, Kathy Cabrera from Red Clip Video shares her insights on how businesses can use Hollywood-style storytelling tactics to produce engaging…
There was a time when companies weren’t the least bit interested to hear what consumers had to say about their…
Googling the exact phrase “Don’t judge a book by its cover” returns nearly 13 million results. That’s an astounding number…
If there’s one tried-and-true marketing tactic still in vogue in the digital age, it’s customer case studies. Such vignettes showcase…
When I emigrated from England to America in the early ‘80s, I found that some of the sayings my mom…
Marketers today have unprecedented, direct communication channels to prospects and customers that have come to dominate messaging. We tell our…
According to a recent marketing performance management and measurement survey, 85 percent of marketers feel increasing pressure to measure marketing’s value…
Today Kathy Cabrera, the founder of Red Clip Video, an affordable video production company that operates as a strategic multi-media…
I had lunch the other day with a friend who asked, hypothetically, if I thought passion for helping a community…
Unless your geek quotient is low, you know that a Jedi mind trick uses powerful suggestion to influence and control…