Business Strategy & Insight

In the Exit Game, Brand Reputation Matters

Segment 3 of In Process podcast about PR and marketing considerations before selling a business. Peter Baron, founder and principal…

8 years ago

In the Exit Game, Don’t Bench the Promoters

Segment 2 of In Process podcast about PR and marketing considerations before selling a business. Evelyn Ashley and John Monahon…

8 years ago

In the Exit Game, Don’t Forget About Branding

Peter Baron, founder and principal of Carabiner Communications, speaks with Evelyn Ashley and John Monahon of Trusted Counsel about the…

8 years ago

Driving with an Eye to the Future

As technology drives us ahead, Peter Baron provides advice to the marketing strategist on embracing new ideas and keeping an…

9 years ago

One Chief Chick: Q&A with ATDC’s Jennifer Bonnett, Founder of StartupChicks

I recently sat down with technology entrepreneur and ATDC’s acting general manager, Jennifer Bonnett, to learn what it’s been like…

9 years ago

Eight Things to Know About Your Prospects

Today, marketers are digging deeper into understanding their buyers by learning more than what’s on the surface. Identifying characteristics beyond…

9 years ago

Active Learning, Local Involvement, and Beer: Q&A with Entrepreneur, VC Bill Jones

In the 30 years that I’ve worked in the tech and life science sectors in Atlanta, I’ve met some really…

9 years ago

Four Marketing Lessons from Television’s “Golden Age”

When I immigrated to the United States from the United Kingdom 34 years ago, I quickly realized that while we…

10 years ago

Integrated Content Campaigns Can Help Your Customers Find You

Do you remember playing hide ’n’ seek or catch ’n’ kiss when you were a kid? If you really wanted…

10 years ago

B2B Visions: Fuel Mobile Marketing through the Power of Where

In my earlier blog post, “Warming Up for 2015,” I talked about focusing on what you do best and leveraging…

10 years ago